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Customer Targeting: A Neural N...
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Relationship marketing
Beziehungsmarketing
24,987
Konsumentenverhalten
8,816
Consumer behaviour
8,814
Customer satisfaction
5,317
Kundenzufriedenheit
5,316
Neural networks
4,489
Theorie
4,408
Theory
4,391
Neuronale Netze
4,250
Service quality
3,859
Dienstleistungsqualität
3,858
Brand management
2,523
Markenführung
2,522
Deutschland
2,503
Germany
2,440
Kundenmanagement
2,280
Lieferantenmanagement
2,185
Supplier relationship management
2,185
Social Web
2,033
Social web
2,033
Prognoseverfahren
2,001
Forecasting model
1,992
Marketingmanagement
1,896
Marketing management
1,869
Markenimage
1,843
Brand image
1,840
Electronic Commerce
1,778
E-commerce
1,651
Online-Marketing
1,583
Internet marketing
1,558
Kundenwert
1,508
Customer value
1,446
Kundenintegration
1,425
Customer integration
1,424
Vertrauen
1,357
Einzelhandel
1,350
Confidence
1,345
Retail trade
1,334
Brand
1,261
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Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Hollebeek, Linda D.
48
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Thaichon, Park
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
Agnihotri, Raj
25
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Springer Fachmedien Wiesbaden
60
IGI Global
17
National Bureau of Economic Research
11
American Marketing Association
10
Books on Demand GmbH <Norderstedt>
8
Verlag Dr. Kovač
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
6
Universität St. Gallen
6
AMACOM
5
Information Resources Management Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Erich-Schmidt-Verlag <Berlin>
4
Fachhochschule Reutlingen / European School of Business
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Technische Universität Dresden
4
Wiley-VCH
4
Edward Elgar Publishing
3
Erasmus Research Institute of Management
3
Eric Cuvillier <Firma>
3
Friedrich-Schiller-Universität Jena
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Logos Verlag Berlin
3
Nomos Verlagsgesellschaft
3
RWTH Aachen
3
Shaker Verlag
3
Svenska Handelshögskolan <Helsinki>
3
Thüringen / Landesregierung
3
USA / General Accounting Office
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
W. Kohlhammer GmbH
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Arbeitsmarktservice Österreich
2
Bundesverband des Deutschen Textil-Einzelhandels
2
Bundesvereinigung Logistik
2
De Gruyter Oldenbourg
2
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Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
24,978
USB Cologne (EcoSocSci)
10
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1
Leitfaden personalisierte Dialoge
Schwarz, Torsten
(
ed.
)
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10011756598
Saved in:
2
Leitfaden personalisierte Dialoge
Schwarz, Torsten
(
ed.
)
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011910086
Saved in:
3
Customer-Relationship-Marketing : individuelle Kundenbeziehungen
Rudolph, Alfred
;
Rudolph, Miriam
-
2000
-
1. Aufl., 1. Dr.
Persistent link: https://www.econbiz.de/10001506858
Saved in:
4
Customer relationship management : a databased approach
Kumar, V.
-
2006
Persistent link: https://www.econbiz.de/10002137753
Saved in:
5
Beiträge zum Management der Qualität von Kundendaten im CRM
Görz, Quirin
-
2014
Persistent link: https://www.econbiz.de/10010348471
Saved in:
6
Niche envy : marketing discrimination in the digital age
Turow, Joseph
-
2006
Persistent link: https://www.econbiz.de/10003229285
Saved in:
7
Brand experience : an jedem Touchpoint auf den Punkt begeistern
Baetzgen, Andreas
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10014010034
Saved in:
8
Privacy versus reward : do loyalty programs increase consumers' willingness to share personal information with third-party advertisers and data brokers?
Jai, Tun-Min
;
King, Nancy J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 296-303
Persistent link: https://www.econbiz.de/10011434191
Saved in:
9
Customer-base analysis using repeated cross-sectional summary (RCSS) data
Jerath, Kinshuk
;
Fader, Peter
;
Harfie, Bruce G. S.
- In:
European journal of operational research : EJOR
249
(
2016
)
1
,
pp. 340-350
Persistent link: https://www.econbiz.de/10011435863
Saved in:
10
Building and using a micromarketing platform
Yamanaka, Masahiko
- In:
From Little's law to marketing science : essays in …
,
(pp. 161-173)
.
2016
Persistent link: https://www.econbiz.de/10011436075
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