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Antecedents to value diminution : a dyadic perspective
Vafeas, Mario; Hughes, Tim; Hilton, Toni - In: Marketing theory 16 (2016) 4, pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
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Resource integration : adopting a paradox perspective to inform the management of tensions in customer resource allocation
Vafeas, Mario; Hughes, Tim - In: Industrial marketing management : the international … 91 (2020), pp. 596-609
Persistent link: https://www.econbiz.de/10012422365
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Inertia, boredom, and complacency in business-to-business relationships : identifying and interpreting antecedents and manifestations
Vafeas, Mario; Hughes, Tim - In: Journal of business research : JBR 130 (2021), pp. 210-220
Persistent link: https://www.econbiz.de/10012544830
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Marketing agency/client service-for-service provision in an age of digital transformation
Hughes, Tim; Vafeas, Mario - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 265-280
Persistent link: https://www.econbiz.de/10012196308