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~subject:"Relationship marketing"
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Relationship marketing
Controlling
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30
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20
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Henseler, Jörg
14
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2
Aa, Zanna van der
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
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1
European journal of marketing : EJM
1
Journal of service theory and practice
1
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ECONIS (ZBW)
14
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1
Das Wechselverhalten von Konsumenten im Strommarkt : eine empirische Untersuchung direkter und moderierender Effekte
Henseler, Jörg
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003238704
Saved in:
2
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
3
Using customer contact centres as relationship marketing instruments
Aa, Zanna van der
;
Bloemer, Johanna M.
;
Henseler, Jörg
- In:
Service business
9
(
2015
)
2
,
pp. 185-208
Persistent link: https://www.econbiz.de/10011296073
Saved in:
4
Brand worlds : introducing experiential marketing to B2B branding
Österle, Benjamin
;
Kuhn, Marc
;
Henseler, Jörg
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 71-98
Persistent link: https://www.econbiz.de/10011887286
Saved in:
5
The reinforcing effect of a firm's customer orientation and supply-base orientation on performance
Ziggers, Gerrit Willem
;
Henseler, Jörg
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 18-26
Persistent link: https://www.econbiz.de/10011447485
Saved in:
6
Customer Equity von KMUs
Bliemel, Friedhelm W.
;
Henseler, Jörg
- In:
Unternehmensbewertung und Basel II in kleinen und …
,
(pp. 235-252)
.
2003
Persistent link: https://www.econbiz.de/10001759671
Saved in:
7
Who owns the customer? : disentangling customer loyalty in indirect distribution channels
Eggert, Andreas
;
Henseler, Jörg
;
Hollmann, Sabine
- In:
The journal of supply chain management : a global …
48
(
2012
)
2
,
pp. 75-92
Persistent link: https://www.econbiz.de/10009549713
Saved in:
8
Creating customer loyalthy through service customization
Coelho, Pedro S.
;
Henseler, Jörg
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 331-356
Persistent link: https://www.econbiz.de/10009535030
Saved in:
9
Perceived customer contact centre quality : conceptual foundation and scale development
Dun, Zanna van
;
Bloemer, Josée
;
Henseler, Jörg
- In:
The service industries journal
31
(
2011
)
7/8
,
pp. 1347-1363
Persistent link: https://www.econbiz.de/10009154343
Saved in:
10
Kundenwert als Baustein zum Unternehmenswert
Henseler, Jörg
;
Hoffmann, Thorsten
-
2003
Persistent link: https://www.econbiz.de/10001760893
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