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~subject:"Relationship marketing"
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Relationship marketing
Markenimage
10,869
Brand image
10,654
Markenführung
6,978
Brand management
6,977
Konsumentenverhalten
6,580
Consumer behaviour
6,577
Brand
3,264
Markenartikel
3,237
Region
3,202
Beziehungsmarketing
1,851
Deutschland
1,349
Germany
1,177
Werbewirkung
980
Advertising effects
977
Social Web
973
Social web
973
Herkunftsbezeichnung
921
Designation of origin
916
Online-Marketing
890
Internet marketing
880
Tourism marketing
740
Tourismusmarketing
740
Theorie
722
Theory
707
region
698
Customer satisfaction
648
Kundenzufriedenheit
648
Marketingmanagement
615
Marketing management
614
Destination management
587
Destinationsmanagement
587
Corporate reputation
491
Firmenimage
490
Brand loyalty
485
USA
483
Innovation
478
United States
476
REGION
456
Advertising
454
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292
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Loureiro, Sandra Maria Correia
16
Gil Saura, Irene
12
Han, Heesup
11
Japutra, Arnold
11
Kumar, Vikas
10
Hollebeek, Linda D.
9
Hyun, Sunghyup Sean
9
King, Ceridwyn
9
Šerić, Maja
9
Fetscherin, Marc
8
Guzman, Francisco
8
Khan, Imran
8
Sarkar, Abhigyan
8
Ekinci, Yuksel
7
Huber, Frank
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Sreejesh, S.
7
Veloutsou, Cleopatra
7
Augusto, Mário Gomes
6
Chahal, Hardeep
6
Das, Gopal
6
Iglesias, Oriol
6
Johnson, Lester W.
6
Khamitov, Mansur
6
MacInnis, Deborah J.
6
Prentice, Catherine
6
Rahman, Zillur
6
Roy, Sanjit
6
Sarkar, Juhi Gahlot
6
Thomson, Matthew
6
Ahn, Jiseon
5
Bilgihan, Anil
5
Brodie, Roderick J.
5
Civelek, Mustafa Emre
5
Hwang, Jinsoo
5
Kang, Juhee
5
Kaufmann, Hans Rüdiger
5
Kunkel, Thilo
5
Merrilees, Bill
5
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Edward Elgar Publishing
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Society for Consumer Psychology.
1
Technische Universität Chemnitz
1
Universität Greifswald
1
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Journal of business research : JBR
102
The journal of product & brand management
78
The journal of brand management : an international journal
69
Journal of retailing and consumer services
68
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
29
Cogent business & management
26
Journal of travel and tourism marketing
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Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of strategic marketing
19
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Marketing intelligence & planning
17
International journal of contemporary hospitality management
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of marketing communications
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
European journal of marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
Global business review
9
Journal of business ethics : JOBE
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International review on public and non-profit marketing
8
Journal of internet commerce
8
Journal of service management
8
Pakistan journal of commerce and social sciences
8
The international review of retail, distribution and consumer research
8
The journal of business & industrial marketing
8
The journal of consumer marketing
8
The journal of services marketing
8
European research studies
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ECONIS (ZBW)
1,850
USB Cologne (EcoSocSci)
1
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1
Impact of the link between individuals and their
region
on the customer-regional brand relationship
Charton-Vachet, Florence
;
Lombart, Cindy
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 170-187
Persistent link: https://www.econbiz.de/10011883189
Saved in:
2
The effect of CRM stages along with brand images and values on sustainable corporate performance
Mishra, Hari Govind
;
Sinha, P. K.
;
Singh, Sarabjot
- In:
International journal of electronic customer …
8
(
2014
)
1/3
,
pp. 31-50
Persistent link: https://www.econbiz.de/10011471090
Saved in:
3
Impact of social media on brand commitment : testing the mediation role of perceived value and brand image
Kavoosi Kalejahi, Homa
;
Ramezani, Mojtaba
;
Rostamzadeh, Reza
- In:
International journal of business environment : IJBE
10
(
2019
)
3
,
pp. 191-208
Persistent link: https://www.econbiz.de/10012036944
Saved in:
4
The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan
- In:
Inventi impact: retailing & consumer services
(
2018
)
4
,
pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
Saved in:
5
Consumer-brand relationship development in the automotive market : an integrative model
Kaufmann, Hans Rüdiger
;
Gonçalves Filho, Cid
;
Silva, …
- In:
International journal of automotive technology and …
19
(
2019
)
3/4
,
pp. 321-340
Persistent link: https://www.econbiz.de/10012106842
Saved in:
6
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
7
Implicit and explicit loyalty : the role of satisfaction, trust and brand image in mobile telecommunication industry
Yeboah-Asiamah, Eric
;
Nimako, Simon Gyasi
;
Quaye, Daniel M.
- In:
International journal of business and emerging markets …
8
(
2016
)
1
,
pp. 94-115
Persistent link: https://www.econbiz.de/10011565211
Saved in:
8
The magic of branding : the role of "pledge", "turn" and "prestige" in fostering consumer trust in financial services
Moin, S. M. A.
;
Devlin, James
;
McKechnie, Sally
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
2
,
pp. 113-126
Persistent link: https://www.econbiz.de/10011537494
Saved in:
9
Creating brand equity when using travel-related online social network web sites
Barreda, Albert
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
Saved in:
10
The role of speed on customer satisfaction and switching intention : a study of the UK mobile telecom market
Dey, Bidit Lal
;
Al-Karaghouli, Wafi
;
Minov, Stanimir
; …
- In:
Information systems management
37
(
2020
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10012199496
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