Skinner, Heather; Kubacki, Krzysztof; Parfitt, Scott; … - In: Journal of East European management studies : JEEMS 13 (2008) 2, pp. 154-169
examining customer preferences towards the servicescape and service offerings provided by such venues. Purposive sampling was … servicescape (e.g. gender of clientele, security, seating, location of dance floor and service offering) in influencing customer …