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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Werbung
13,781
Theorie
13,040
Theory
12,819
Ethics
12,656
Ethik
12,143
Advertising
11,250
Beziehungsmarketing
8,961
Islam
8,173
Brand management
8,028
Markenführung
7,968
Werbewirkung
7,911
Advertising effects
7,685
Islamic finance
6,898
Brand image
6,895
Markenimage
6,853
Islamisches Finanzsystem
6,633
USA
6,524
United States
6,021
Online-Marketing
5,864
Internet marketing
5,849
Customer satisfaction
5,687
Kundenzufriedenheit
5,500
Online-Handel
5,475
Online retailing
5,465
Deutschland
5,429
Social Web
5,077
Social web
5,073
Business ethics
4,899
Unternehmensethik
4,859
Germany
4,630
Markenartikel
4,549
Brand
4,475
Service quality
4,436
Dienstleistungsqualität
4,382
Einzelhandel
4,236
Retail trade
4,174
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Han, Heesup
40
Hollebeek, Linda D.
33
Mattila, Anna S.
29
Verhoef, Peter C.
28
Huber, Frank
24
Kumar, V.
24
Loureiro, Sandra Maria Correia
23
Rather, Raouf Ahmad
20
Bang, Nguyen
19
Klaus, Philipp
19
Prentice, Catherine
19
Ahn, Jiseon
17
Usman, Osly
17
Balaji, M. S.
16
Khan, Imran
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Quach, Sara
15
Schramm-Klein, Hanna
15
Sesé, F. Javier
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So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
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Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
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Japutra, Arnold
14
Das, Gopal
13
Evanschitzky, Heiner
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McDonald, Heath
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
13
Veloutsou, Cleopatra
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Aksoy, Lerzan
12
Bilgihan, Anil
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Springer Fachmedien Wiesbaden
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American Marketing Association
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IGI Global
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De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
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Springer-Verlag GmbH
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A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
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Fachhochschule Reutlingen / European School of Business
1
Fraunhofer-Informationszentrum Raum und Bau
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Gesellschaft für Ökologische Kommunikation mbH
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
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1
Haufe-Lexware GmbH & Co. KG
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ICORIA <17., 2018, Valencia>
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INSEAD
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Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
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Leipziger Universitätsverlag GmbH
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Logos Verlag Berlin
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1
MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
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Journal of retailing and consumer services
461
Journal of business research : JBR
364
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
98
The journal of brand management : an international journal
83
Journal of the Academy of Marketing Science
76
Psychology & marketing
76
Cogent business & management
74
Journal of hospitality marketing & management
73
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of travel and tourism marketing
68
Journal of retailing
67
Journal of strategic marketing
65
The service industries journal
65
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
Journal of service management
55
The international review of retail, distribution and consumer research
54
Marketing intelligence & planning
53
European journal of marketing : EJM
52
Journal of marketing
51
Journal of service research : JSR
49
Services marketing quarterly
49
International journal of retail & distribution management
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Tourism management : research, policies, practice
47
SpringerLink / Bücher
45
International journal of internet marketing and advertising : IJIMA
44
The international journal of bank marketing : IJBM
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
Journal of marketing management : MM
35
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ECONIS (ZBW)
8,947
Other ZBW resources
55
USB Cologne (EcoSocSci)
5
BASE
1
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1
Investigating the mediating role of advertisement morality for organisational values and
ethics
towards television advertisements : the path analysis modelling method
Zaware, Nitin
;
Pawar, Avinash
;
Zaware, Sarika
;
Louis, Radha
- In:
International journal of business governance and ethics …
15
(
2021
)
4
,
pp. 459-476
Persistent link: https://www.econbiz.de/10012694623
Saved in:
2
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
3
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
4
The moderating role of religiosity on cause related
advertising
campaigns
Mabrouk, Abir Ben
;
Najjar, Faouzi
- In:
International journal of islamic marketing and branding
4
(
2019
)
3/4
,
pp. 249-260
Persistent link: https://www.econbiz.de/10012257420
Saved in:
5
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
6
Image, brand relationships and customer value : exploring the moderating role of
advertising
spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
7
Advertising
versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
8
Customer engagement and
advertising
effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
Saved in:
9
The influence of consumer-brand relationship on the personalized
advertising
privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
10
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander
;
Gautam, Omvir
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
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