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Destination marketing and visitor experiences : the development of a conceptual framework

Jiang, Yang Yang; Ramkissoon, Haywantee; Mavondo, Felix - In: Journal of hospitality marketing & management 25 (2016) 5/6, pp. 653-675

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Social customer relationship management : a customer perspective

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Social customer relationship management : An integrated conceptual framework

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Testing the dimensionality of place attachment and its relationships with place satisfaction and pro-environmental behaviours : a structural equation modelling approach

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Festival personality, satisfaction and loyalty : the moderating effect of involvement

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Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework

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Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement

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A profile deviation approach to enhancing relationship marketing outcomes

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Handbook of customer engagement in tourism marketing

Rather, Raouf Ahmad (ed.); Ramkissoon, Haywantee (ed.) - 2023

"Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a global range of scholars explore an array of strategic and...

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