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~subject:"Relationship marketing"
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Relationship marketing
Spanien
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Spain
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Social Web
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12,672
Communication
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Öffentlichkeitsarbeit
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2,829
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2,791
Markenführung
2,736
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2,731
Social network
2,645
Corporate Social Responsibility
2,538
Corporate social responsibility
2,522
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2,391
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9
Itani, Omar S.
9
Ahuja, Vandana
8
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7
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Möhlenbruch, Dirk
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6
Alt, Rainer
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5
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
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F.A.Z.-Institut für Management-, Markt- und Medieninformationen
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Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Roland Berger Strategy Consultants
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1
Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
1
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1
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1
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Journal of business research : JBR
112
Journal of retailing and consumer services
90
Industrial marketing management : the international journal for industrial and high-tech firms
47
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of strategic marketing
26
The journal of brand management : an international journal
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
SpringerLink / Bücher
24
Journal of service management
23
The journal of services marketing
22
Business horizons
21
International journal of hospitality management
21
Marketing intelligence & planning
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of promotion management : innovations in planning and applied research
20
Technological forecasting & social change : an international journal
20
Journal of marketing communications
19
Journal of hospitality marketing & management
18
Journal of internet commerce
18
Cogent business & management
16
International journal of e-business research : an official publication of the Information Resources Management Association
15
Journal of marketing
15
Tourism management : research, policies, practice
15
Asia Pacific journal of marketing and logistics
14
International journal of business information systems : IJBIS
14
International journal of electronic customer relationship management : IJECRM
14
International journal of technology marketing : IJTMkt
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Psychology & marketing
14
The journal of business & industrial marketing
14
The service industries journal
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of marketing management : MM
13
Journal of the Academy of Marketing Science
13
European journal of marketing : EJM
12
Journal of electronic commerce research : JECR
12
Journal of global marketing
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ECONIS (ZBW)
2,780
BASE
2
USB Cologne (EcoSocSci)
1
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1
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date (oldest first)
1
Social media
communication
strategies
Floreddu, Paola Barbara
;
Cabiddu, Francesca
- In:
The journal of services marketing
30
(
2016
)
5
,
pp. 490-503
Persistent link: https://www.econbiz.de/10011615527
Saved in:
2
How large companies react to negative Facebook comments
Dekay, Sam H.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 289-299
Persistent link: https://www.econbiz.de/10009621670
Saved in:
3
Facebook discussion of a crisis : authority
communication
and its relationship to citizens
Tampere, Päivi
;
Tampere, Kaja
;
Luoma-Aho, Vilma
- In:
Corporate communications : an international journal
21
(
2016
)
4
,
pp. 414-434
Persistent link: https://www.econbiz.de/10011626248
Saved in:
4
Building relationships through dialogic
communication
: organizations, stakeholders, and computer-mediated
communication
Pang, Augustine
;
Shin, Wonsun
;
Lew, Zijian
;
Walther, …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 68-82
Persistent link: https://www.econbiz.de/10011852913
Saved in:
5
Achieving consumer trust on Twitter via CSR
communication
Kollat, Jana
;
Farache, Francisca
- In:
The journal of consumer marketing
34
(
2017
)
6
,
pp. 505-514
Persistent link: https://www.econbiz.de/10011814482
Saved in:
6
Exploring interactive
communication
using social media
Zhang, Chrystal B.
;
Lin, Yi Hsin
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 670-693
Persistent link: https://www.econbiz.de/10011401815
Saved in:
7
The role of corporate
reputation
on co-operants behavior and organizational performance
Graca, Casimiro Almeida M.
;
Coelho, Arnaldo
- In:
The journal of management development
35
(
2016
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10011459122
Saved in:
8
Inside your social media ring : how to optimize online corporate
reputation
Floreddu, Paola Barbara
;
Cabiddu, Francesca
;
Evaristo, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 737-745
Persistent link: https://www.econbiz.de/10010433293
Saved in:
9
Scepticism and corporate social responsibility communications : the influence of fit and
reputation
Elving, Wim J. L.
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10010187600
Saved in:
10
From the employee perspective : organizations' administration of internal social media and the relationship between social media engagement and relationship cultivation
Men, Linjuan Rita
;
O'Neil, Julie
;
Ewing, Michele
- In:
International journal of business communication : IJBC …
60
(
2023
)
2
,
pp. 375-402
Persistent link: https://www.econbiz.de/10014229016
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