//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Online brand communities as he...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Relationship marketing
Consumer behaviour
82,112
Konsumentenverhalten
79,631
Electronic Commerce
23,084
E-commerce
20,700
Social Web
20,345
Social web
20,314
Brand management
17,524
Markenführung
17,110
Online-Marketing
12,970
Internet marketing
12,860
Theorie
11,801
Theory
11,630
Beziehungsmarketing
11,498
Online-Handel
11,103
Online retailing
11,058
Markenimage
9,134
Brand image
9,090
Deutschland
7,766
Germany
7,265
Internet
7,226
USA
7,048
United States
6,736
Markenartikel
6,289
Customer satisfaction
6,277
Brand
6,260
Kundenzufriedenheit
6,115
Einzelhandel
5,333
Retail trade
5,233
Service quality
4,987
Werbewirkung
4,944
Dienstleistungsqualität
4,943
Advertising effects
4,886
Marketingmanagement
4,627
Marketing management
4,600
Advertising
4,319
Werbung
4,283
Viral marketing
4,102
Virales Marketing
4,101
Experiment
3,774
more ...
less ...
Online availability
All
Undetermined
5,347
Free
1,715
Type of publication
All
Article
9,254
Book / Working Paper
2,268
Journal
8
Type of publication (narrower categories)
All
Article in journal
8,262
Aufsatz in Zeitschrift
8,262
Aufsatz im Buch
907
Book section
907
Hochschulschrift
410
Thesis
319
Graue Literatur
280
Non-commercial literature
280
Arbeitspapier
185
Working Paper
185
Collection of articles of several authors
174
Sammelwerk
174
Aufsatzsammlung
134
Case study
87
Fallstudie
87
Conference paper
84
Konferenzbeitrag
84
Ratgeber
50
Guidebook
46
research-article
35
Konferenzschrift
31
Lehrbuch
30
Handbook
27
Handbuch
27
Textbook
25
Bibliografie enthalten
23
Bibliography included
23
Collection of articles written by one author
20
Sammlung
20
Conference proceedings
19
Reprint
14
Glossar enthalten
11
Glossary included
11
Festschrift
7
conceptual-paper
6
Elektronischer Datenträger
5
Interview
5
review
5
Systematic review
4
Übersichtsarbeit
4
more ...
less ...
Language
All
English
10,458
German
1,077
French
4
Italian
2
Czech
1
Dutch
1
Polish
1
Romanian
1
Undetermined
1
more ...
less ...
Author
All
Han, Heesup
41
Hollebeek, Linda D.
37
Verhoef, Peter C.
31
Huber, Frank
29
Mattila, Anna S.
29
Loureiro, Sandra Maria Correia
27
Kumar, V.
25
Rather, Raouf Ahmad
22
Gil Saura, Irene
21
Herrmann, Andreas
21
Neslin, Scott A.
21
Quach, Sara
21
Klaus, Philipp
20
Thaichon, Park
20
Bang, Nguyen
19
Piller, Frank T.
19
Prentice, Catherine
19
Harrigan, Paul
18
Khan, Imran
18
Ahn, Jiseon
17
Bauer, Hans H.
17
Grewal, Dhruv
17
Kumar, Vikas
17
Lemon, Katherine N.
17
Mittal, Vikas
17
Rahman, Zillur
17
So, Kevin Kam Fung
17
Swoboda, Bernhard
17
Usman, Osly
17
Vrontis, Demetris
17
Bruhn, Manfred
16
Foscht, Thomas
16
Schumann, Jan Hendrik
16
Wirtz, Bernd W.
16
Balaji, M. S.
15
Hyun, Sunghyup Sean
15
Japutra, Arnold
15
Karjaluoto, Heikki
15
Malthouse, Edward C.
15
Roy, Sanjit
15
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
20
IGI Global
10
American Marketing Association
8
Information Resources Management Association
4
Springer-Verlag GmbH
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Bundesvereinigung Logistik
2
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Gesellschaft zur Erforschung des Markenwesens
2
Kompetenzschwerpunkt E-Business
2
Universität Mannheim
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
marketing-Börse GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Arthur D. Little International Inc. <Wiesbaden>
1
Bertelsmann Stiftung
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Customs Co-operation Council
1
Deutsche Bank <Frankfurt am Main> / Research
1
Deutsche Tagung zu Mass Customization <2, 2000, Frankfurt, Main>
1
Deutscher Logistik-Kongress <17, 2000, Berlin>
1
Deutscher Logistik-Kongress <18, 2001, Berlin>
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Deutsches Seminar für Fremdenverkehr Berlin
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Reutlingen / European School of Business
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
491
Journal of business research : JBR
410
International journal of hospitality management
175
The journal of services marketing
130
Industrial marketing management : the international journal for industrial and high-tech firms
119
The journal of product & brand management
109
The journal of brand management : an international journal
100
Journal of strategic marketing
90
Journal of the Academy of Marketing Science
88
SpringerLink / Bücher
86
The service industries journal
84
Journal of hospitality marketing & management
83
Psychology & marketing
83
Cogent business & management
79
Journal of travel and tourism marketing
77
International journal of contemporary hospitality management
75
Asia Pacific journal of marketing and logistics
74
Journal of retailing
74
International journal of electronic customer relationship management : IJECRM
71
Marketing intelligence & planning
66
Journal of marketing
64
Journal of service management
61
International journal of internet marketing and advertising : IJIMA
60
European journal of marketing : EJM
58
The international review of retail, distribution and consumer research
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
57
Tourism management : research, policies, practice
56
Services marketing quarterly
55
International journal of electronic marketing and retailing : IJEMR
52
Journal of service research : JSR
52
The journal of business & industrial marketing
52
International journal of retail & distribution management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Service business
47
Business horizons
46
International journal of retail and distribution management
44
The international journal of bank marketing : IJBM
44
more ...
less ...
Source
All
ECONIS (ZBW)
11,474
Other ZBW resources
51
USB Cologne (EcoSocSci)
3
BASE
1
RePEc
1
Showing
1
-
10
of
11,530
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan
;
Enginkaya, Ebru
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
Saved in:
2
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
3
An exploration of online brand community (OBC) engagement and customer's intention to purchase
Tiruwa, Anurag
;
Yadav, Rajan
;
Suri, P. K.
- In:
Journal of Indian business research
8
(
2016
)
4
,
pp. 295-314
Persistent link: https://www.econbiz.de/10011718997
Saved in:
4
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
5
Retaining consumer engagement in online retail brand communities
Wong, Amy
;
Chung, Seh Woong
- In:
International journal of retail and distribution management
51
(
2023
)
8
,
pp. 1010-1026
Persistent link: https://www.econbiz.de/10014334350
Saved in:
6
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
7
A netnographic and regression approach to study customer skepticism towards online travel companies
Kumar, Apoorva
;
Garga, Pawan
- In:
Manthan : journal of commerce and management
7
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012291504
Saved in:
8
Online brand community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Saved in:
9
Leveraging marketer-generated appeals in online brand communities : an individual user-level analysis
Weiger, Welf H.
;
Wetzel, Hauke
;
Hammerschmidt, Maik
- In:
Journal of service management
28
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011655001
Saved in:
10
Co-creating corporate brand identity with online brand communities : a managerial perspective
Essamri, Azzouz
;
McKechnie, Sally
;
Winklhofer, Heidi
- In:
Journal of business research : JBR
96
(
2019
),
pp. 366-375
Persistent link: https://www.econbiz.de/10011981083
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->