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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
82,001
Konsumentenverhalten
79,521
Social Web
20,310
Social web
20,279
Brand management
17,500
Markenführung
17,086
Brand image
11,047
Markenimage
10,930
Beziehungsmarketing
10,425
Theorie
10,113
Theory
9,940
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8,301
Internet marketing
8,202
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6,413
Brand
6,383
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6,036
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6,024
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5,991
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5,818
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5,809
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5,607
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5,454
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4,927
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4,734
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4,581
Dienstleistungsqualität
4,533
Einzelhandel
4,447
Retail trade
4,395
Werbewirkung
4,274
Advertising effects
4,222
Marketingmanagement
3,947
Marketing management
3,931
Virales Marketing
3,786
Viral marketing
3,785
Advertising
3,631
Experiment
3,598
Verbraucherverhalten
3,568
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Han, Heesup
42
Hollebeek, Linda D.
34
Verhoef, Peter C.
31
Mattila, Anna S.
30
Huber, Frank
29
Loureiro, Sandra Maria Correia
27
Kumar, V.
25
Rather, Raouf Ahmad
22
Gil Saura, Irene
21
Klaus, Philipp
20
Herrmann, Andreas
19
Prentice, Catherine
19
Bang, Nguyen
18
Khan, Imran
18
Neslin, Scott A.
18
Ahn, Jiseon
17
Lemon, Katherine N.
17
Usman, Osly
17
Grewal, Dhruv
16
Hyun, Sunghyup Sean
16
Kumar, Vikas
16
Mittal, Vikas
16
Rahman, Zillur
16
Vrontis, Demetris
16
Wong, IpKin Anthony
16
Balaji, M. S.
15
Bauer, Hans H.
15
Foscht, Thomas
15
Japutra, Arnold
15
Karjaluoto, Heikki
15
Quach, Sara
15
Roy, Sanjit
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Evanschitzky, Heiner
14
Fournier, Susan
14
Gustafsson, Anders
14
Harrigan, Paul
14
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Springer-Verlag GmbH
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Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
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2
Friedrich-Schiller-Universität Jena
2
Gesellschaft zur Erforschung des Markenwesens
2
Universität Mannheim
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bertelsmann Stiftung
1
Business Information Centre <Toronto>
1
Customs Co-operation Council
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Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
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European Marketing Academy
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
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Fraunhofer-Institut für Arbeitswirtschaft und Organisation
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1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
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1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
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Journal of retailing and consumer services
475
Journal of business research : JBR
406
International journal of hospitality management
175
The journal of services marketing
127
The journal of product & brand management
110
Industrial marketing management : the international journal for industrial and high-tech firms
105
The journal of brand management : an international journal
104
Journal of the Academy of Marketing Science
87
Journal of strategic marketing
86
Journal of hospitality marketing & management
83
Psychology & marketing
83
Journal of travel and tourism marketing
81
Cogent business & management
79
International journal of contemporary hospitality management
76
Asia Pacific journal of marketing and logistics
73
SpringerLink / Bücher
73
The service industries journal
73
Journal of retailing
69
Marketing intelligence & planning
63
Journal of marketing
62
Journal of service management
61
European journal of marketing : EJM
57
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
Tourism management : research, policies, practice
56
International journal of internet marketing and advertising : IJIMA
55
The international review of retail, distribution and consumer research
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Journal of service research : JSR
52
Services marketing quarterly
52
International journal of retail & distribution management
48
International journal of electronic marketing and retailing : IJEMR
47
Business horizons
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
45
International journal of electronic customer relationship management : IJECRM
44
Service business
44
The international journal of bank marketing : IJBM
43
International journal of retail and distribution management
42
The journal of business & industrial marketing
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
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ECONIS (ZBW)
10,409
Other ZBW resources
54
USB Cologne (EcoSocSci)
2
BASE
1
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date (oldest first)
1
Investigating brand
community
engagement and evangelistic tendencies on social media
Sharma, Purvendu
;
Sadh, Ashish
;
Billore, Aditya
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012798126
Saved in:
2
Community
members' perception of brand
community
character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
3
Effects of relative size and homogeneity of sports fan
community
on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
4
Brand
community
coping
Weijo, Henri
;
Bean, Jonathan
;
Rintamäki, Jukka
- In:
Journal of business research : JBR
94
(
2019
),
pp. 128-136
Persistent link: https://www.econbiz.de/10011947328
Saved in:
5
Don't exclude me : being excluded in a brand
community
owned by other users leads consumers to avoid the brand
Schiessl, Djonata
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532239
Saved in:
6
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
7
Brand
community
formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
8
Attachment, identification, and loyalty : examining mediating mechanisms across brand and brand
community
contexts
Hung, Hsiu-Yu
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 594-614
Persistent link: https://www.econbiz.de/10010462630
Saved in:
9
Drivers of brand
community
engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
10
Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
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