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Investigating brand community engagement and evangelistic tendencies on social media
Sharma, Purvendu; Sadh, Ashish; Billore, Aditya; … - In: The journal of product & brand management 31 (2022) 1, pp. 16-28
Persistent link: https://www.econbiz.de/10012798126
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Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen; Schnittka, Oliver; Ringle, Christian M.; … - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
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Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira; Ko, Yong Jae; Jang, Wonseok - In: Journal of sport management : the official journal of … 34 (2020) 2, pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
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Brand community coping
Weijo, Henri; Bean, Jonathan; Rintamäki, Jukka - In: Journal of business research : JBR 94 (2019), pp. 128-136
Persistent link: https://www.econbiz.de/10011947328
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Don't exclude me : being excluded in a brand community owned by other users leads consumers to avoid the brand
Schiessl, Djonata - In: Consumer behavior review : CBR 6 (2022) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10013532239
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Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine; Tong, Xiao; Chen, Hsiangting Shatina - In: The journal of brand management : an international journal 29 (2022) 1, pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
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Brand community formation in service management : lessons from the sport industry
Heere, Bob; Lock, Daniel; Cooper, Danielle - In: Journal of service management 35 (2024) 1, pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
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Attachment, identification, and loyalty : examining mediating mechanisms across brand and brand community contexts
Hung, Hsiu-Yu - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 594-614
Persistent link: https://www.econbiz.de/10010462630
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Drivers of brand community engagement
Kumar, Jitender; Kumar, Vikas - In: Journal of retailing and consumer services 54 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
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Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite; Baxter, Stacey; Kulczynski, Alicia - In: The journal of brand management : an international journal 25 (2018) 4, pp. 277-292
Persistent link: https://www.econbiz.de/10011884973