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Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage

Porcu, Lucia; Barrio-García, Salvador del; … - In: Bridging the gap between advertising academia and practice, (pp. 281-295). 2017

Persistent link: https://www.econbiz.de/10011540401

Value co-creation in ecotourism : finding solutions in a digital era

Hernández-López, Laura; Barrio-García, Salvador del - In: Journal of business 10 (2018) 1, pp. 38-51

Persistent link: https://www.econbiz.de/10012131490

How does parent heritage brand preference affect brand extension loyalty? : a moderated mediation analysis

Prados-Peña, Ma. Belén; Barrio-García, Salvador del - In: Tourism management perspectives : TMP 36 (2020), pp. 1-16

Persistent link: https://www.econbiz.de/10012421399

Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry

Porcu, Lucia; Barrio-García, Salvador del; … - In: International journal of hospitality management 80 (2019), pp. 13-24

Persistent link: https://www.econbiz.de/10012058600

Satisfaction or delight? : a cross-cultural study of loyalty formation linked to two restaurant types

Rodríguez-López, María Eugenia; Alcántara-Pilar, … - In: Journal of hospitality and tourism insights 6 (2023) 5, pp. 2646-2667

Persistent link: https://www.econbiz.de/10014446474

Key antecedents of brand equity in heritage brand extensions : the moderating role of tourist heritage experience

Prados-Peña, M. Belén; Barrio-García, Salvador del - In: European research on management and business economics 27 (2021) 3, pp. 1-14

This study examines how the degree of fit between the brand extension and the parent brand, in the case of heritage sites, affects the extension's brand equity-formation, considering the mediating role of brand attitude and brand credibility and the moderating role of the tourist's level of...

Persistent link: https://www.econbiz.de/10012596325