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~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
15
Consumer behaviour
13
Konsumentenverhalten
13
Social Web
11
Social web
11
Public relations
7
Öffentlichkeitsarbeit
7
Internet marketing
6
Online-Marketing
6
Brand management
5
Dienstleistungsqualität
5
Markenführung
5
Service quality
5
Stakeholder
5
Australia
4
Australien
4
Communication
4
Customer integration
4
Customer satisfaction
4
Kommunikation
4
Kundenintegration
4
Kundenzufriedenheit
4
Public sector
4
Social media
4
Öffentlicher Sektor
4
Confidence
3
Consumer engagement
3
Finland
3
Finnland
3
Internal communication
3
Interne Kommunikation
3
Vertrauen
3
Brand
2
Brand image
2
Corporate reputation
2
Crisis management
2
Digitalisierung
2
Digitization
2
Employee retention
2
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English
15
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Bowden, Jana
11
Luoma-aho, Vilma
5
Naumann, Kay
4
Gabbott, Mark
3
Conduit, Jodie
2
Hollebeek, Linda D.
2
Reinikainen, Hanna
2
Dagger, Tracey S.
1
Do, Diem Khac Xuan
1
Erkkila, Taina
1
Luoma-Aho, Vilma
1
Maity, Devdeep
1
Munnukka, Juha
1
Rahman, Kaleel
1
Robinson, Linda J.
1
Salo, Jari
1
Solem, Birgit Andrine Apenes
1
Solem, Birgit Apenes
1
Tampere, Kaja
1
Tampere, Päivi
1
Teck Ming Tan
1
Wood, Leigh
1
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Asia Pacific journal of marketing and logistics
2
Journal of hospitality marketing & management
2
Corporate communications : an international journal
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Problems and perspectives in management : PPM ; international research journal
1
Technological forecasting & social change : an international journal
1
The handbook of communication engagement
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ECONIS (ZBW)
15
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1
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
2
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
3
What's in a relationship? : affective commitment, bonding and the tertiary first year experience ; a student and faculty perspective
Bowden, Jana
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 428-451
Persistent link: https://www.econbiz.de/10009776155
Saved in:
4
Customer engagement : a framework for assessing customer-based-brand relationships ; the case of the restaurant industry
Bowden, Jana
- In:
Journal of hospitality marketing & management
18
(
2009
)
6
,
pp. 574-596
Persistent link: https://www.econbiz.de/10003887184
Saved in:
5
Exploring the process of customer engagement, self-brand connections and loyalty
Naumann, Kay
;
Bowden, Jana
- In:
Problems and perspectives in management : PPM ; …
13
(
2015
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10010516997
Saved in:
6
Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana
;
Gabbott, Mark
;
Naumann, Kay
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
Saved in:
7
Exploring customer engagement valences in the social services
Naumann, Kay
;
Bowden, Jana
;
Gabbott, Mark
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 890-912
Persistent link: https://www.econbiz.de/10011792232
Saved in:
8
To delight or not to delight? : an investigation of loyalty formation in the restaurant industry
Bowden, Jana
;
Dagger, Tracey S.
- In:
Journal of hospitality marketing & management
20
(
2011
)
5/6
,
pp. 501-524
Persistent link: https://www.econbiz.de/10009300575
Saved in:
9
Sex doesn't matter : the role of gender in the formation of student-university relationships
Bowden, Jana
;
Wood, Leigh
- In:
Journal of marketing for higher education
21
(
2011
)
2
,
pp. 133-156
Persistent link: https://www.econbiz.de/10009409033
Saved in:
10
A multi-valenced perspective on consumer engagement within a social service
Naumann, Kay
;
Bowden, Jana
;
Gabbott, Mark
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10011702481
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