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~subject:"Relationship marketing"
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Relationship marketing
Glücksspiel
4,355
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Prentice, Catherine
13
Wong, IpKin Anthony
6
Usman, Osly
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Pratiwi, Hana
4
Rosmawati, Pipih
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Rudanko, Leena
4
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Bijmolt, Tammo H. A.
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Ji, Chunli
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King, Brian
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Li, Zonghuo
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Luceri, Beatrice
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Madhani, Pankaj M.
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National Bureau of Economic Research
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Journal of retailing and consumer services
12
Journal of business research : JBR
9
International journal of hospitality management
6
International journal of retail & distribution management
4
Journal of travel and tourism marketing
4
The journal of gambling business and economics
4
Company and customer relations
3
International journal of contemporary hospitality management
3
Journal of marketing research : JMR
3
Journal of promotion management : innovations in planning and applied research
3
Services marketing quarterly
3
SpringerLink / Bücher
3
International journal of electronic customer relationship management : IJECRM
2
International journal of logistics : research and applications
2
International journal of value chain management : IJVCM
2
Journal of business economics : JBE
2
Journal of marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Schmalenbach business review : sbr
2
Strategic corporate communication in the digital age
2
The journal of applied business research
2
Tourism and hospitality research : the surrey quarterly review
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
African journal of economic and management studies : AJEMS
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Autohaus
1
Beiträge zur Dienstleistungsmarketing-Forschung : aktuelle Forschungsfragen und Forschungsergebnisse ; [14. Workshop Dienstleistungsmarketing 2010]
1
Business Guides on the Go
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Business horizons
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CUDARE working paper series
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California management review
1
Campus für Unternehmer
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Cornell hospitality quarterly : CQ
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DVZ Praxis
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ERIM report series research in management
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ECONIS (ZBW)
206
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1
Improving casino performance through enhanced loyalty programs
Min, Ji Hye
;
Raab, Carola
;
Tanford, Sarah
- In:
Journal of hospitality marketing & management
25
(
2016
)
3/4
,
pp. 372-394
Persistent link: https://www.econbiz.de/10011499244
Saved in:
2
Estimating the effect of casino loyalty program offers on slot machine play
Lucas, Anthony F.
;
Spilde, Katherine
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011736830
Saved in:
3
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
4
Impact of casino free play on the wagering behavior of light- and medium-user groups : the importance of winning at the bottom of the database
Lucas, Anthony F.
;
Cho, S. Ray
;
Singh, Ashok K.
- In:
The Cornell hospitality quarterly
63
(
2022
)
3
,
pp. 418-428
Persistent link: https://www.econbiz.de/10013387207
Saved in:
5
Die Geheimnisse des erfolgreichen Autoverkäufers : wie Sie mehr verkaufen und Kunden stärker binden
Eicher, Hans
-
2005
-
2. Aufl.
Persistent link: https://www.econbiz.de/10003087399
Saved in:
6
Perceived sales promotion transparency and customer intention to participate : insight from student-bank customers in Nigeria
Agu, Godswill Agu
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 762-779
Persistent link: https://www.econbiz.de/10012653589
Saved in:
7
Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011633577
Saved in:
8
Konsumentengerichtete Verkaufsförderung : Kooperation zwischen stationärem Lebensmitteleinzelhandel und Markenartikelhersteller
Rüschen, Stephan
-
1998
Persistent link: https://www.econbiz.de/10013428734
Saved in:
9
Value-based promotion : a consumer retention tool in electronics goods market
Joy, Gemini V.
;
James, P. S.
;
Kumar, K. Senthil
- In:
International journal of value chain management : IJVCM
7
(
2014
)
2
,
pp. 124-133
Persistent link: https://www.econbiz.de/10010484383
Saved in:
10
The fun and function of uncertainty : uncertain incentives reinforce repetition decisions
Shen, Luxi
;
Hsee, Christopher K.
;
Talloen, Joachim H.
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10012033926
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