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~subject:"Relationship marketing"
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Relationship marketing
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International journal of retail & distribution management
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ECONIS (ZBW)
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Inactivity and the dynamics of relationship development : a proposed model
Polonsky, Michael J.
;
Gupta, Samir
;
Beldona, Srikanth
; …
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 257-273
Persistent link: https://www.econbiz.de/10003988725
Saved in:
2
Modeling specialty store customers' buy/no-buy decisions
Goudge, Darrell
;
Good, Megan C.
;
Hyman, Michael R.
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1260-1276
Persistent link: https://www.econbiz.de/10011815715
Saved in:
3
Developing affective brand commitment through social media
Turri, Anna M.
;
Smith, Karen H.
;
Kemp, Elyria
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10010208519
Saved in:
4
Text message copy in print ads : a shrewd communicative strategy?
Sierra, Jeremy J.
;
Heiser, Robert S.
;
Torres, Ivonne M.
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 119-143
Persistent link: https://www.econbiz.de/10009535751
Saved in:
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