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Traditional restaurant managers' use of sensory marketing to maintain customer satisfaction : findings from PLS-SEM and fsQCA

Silaban, Pantas H.; Chen, Wen-Kuo; Eunike, Ixora Javanisa; … - In: Cogent business & management 10 (2023) 1, pp. 1-22

The sensory experience is the initial step in creating memorable dining experiences for consumers in traditional restaurants. However, the question remains as to how managers should best combine the five senses to satisfy customers. More research is needed to determine how sensory cues can be...

Persistent link: https://www.econbiz.de/10014477188

The effect of the internal customer (employee) on the external customer in citizenship behaviour : a mediated model through customer support perception

Kerse, Yagmur; Kerse, Gokhan - In: Marketing i menedžment innovacij : m&mi 14 (2023) 3, pp. 9-16

Persistent link: https://www.econbiz.de/10014375436

Eliciting emotional attachment : Jordan brand and college fan purchasers

Harrison, C. Keith; Babiak, Katherine; Tingle, Jacob K.; … - In: International journal of sport management and marketing … 23 (2023) 6, pp. 465-492

Persistent link: https://www.econbiz.de/10014428327

Permission marketing strategy shaping consumer behaviour through online communication channels

Abašidze, Irakli - In: Baltic Journal of Economic Studies 9 (2023) 2, pp. 8-18

Persistent link: https://www.econbiz.de/10014287244

From Art to Marketing : The Relevance of Authenticity to Contemporary Consumer Culture

Massi, Marta - 2023

1. Authenticity: A Polemial Concept -- 2. The Concept of Authenticity in the Broader Literature -- 3. Authenticity in Marketing: Reality or Oxymoron -- 4. Building Brand Authenticity: The Managerial Perspective -- 5. Authenticity: Is It Really What Consumers Want? -- 6. The Study of...