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Virtual reality through the customer journey : framework and propositions

Hollebeek, Linda D.; Clark, Moira K.; Andreassen, Tor W.; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012268819

We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships

Scholz, Joachim; Duffy, Katherine - In: Journal of retailing and consumer services 44 (2018), pp. 11-23

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Engagement in sports virtual brand communities

Santos, Manuel Alonso dos; Guardia, Francisco Rejón; … - In: Journal of business research : JBR 89 (2018), pp. 273-279

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The effects of anthropomorphised virtual conversational assistants on consumer engagement and trust during service encounters

Fakhimi, Arezoo; Garry, Tony; Biggemann, Sergio - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 4, pp. 314-324

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Avatar-Mediated communication and social identification

Teng, Ching-I; Dennis, Alan; Dennis, Alexander S. - In: Journal of management information systems : JMIS 40 (2023) 4, pp. 1171-1201

Avatar-mediated communication (AMC), commonly used in online environments such as games and the emerging metaverse, is different from traditional computer-mediated communication in that it is a human-object-object-human relationship mediated by the individual's avatar and the avatar of the...

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Connecting with and converting shoppers into customers : investigating the role of regulatory fit in the online customer's decision-making process

Ashraf, Abdul R.; Thongpapanl, Narongsak - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 13-25

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Creating value for customers through engagement and participation in brand communities

Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: International journal of business performance management 16 (2015) 2/3, pp. 114-132

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An exploratory study of stalled relationships among art museum members

Reavey, Brooke; Howley, Michael J.; Korschun, Daniel - In: International journal of nonprofit & voluntary sector … 18 (2013) 2, pp. 90-100

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Customers' relational models as determinants of customer engagement value

Kaltcheva, Velitchka D.; Patino, Anthony; Laric, Michael V. - In: The journal of product & brand management 23 (2014) 1, pp. 55-61

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Customer engagement : innovation in non-technical marketing processes

Cambra-Fierro, Jesús J.; Melero-Polo, Iguacel; … - In: Innovation: organization & management : IOM 15 (2013) 3, pp. 326-336

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