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Mass customization and system development : case findings from the packaging industry
Kotri, Andrus; McKenzie, Brent - In: Baltic journal of management 5 (2010) 1, pp. 100-117
Persistent link: https://www.econbiz.de/10003940107
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An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity
Anselmsson, Johan; Burt, Steven; Tunca, Burak - In: Journal of retailing and consumer services 38 (2017), pp. 194-203
Persistent link: https://www.econbiz.de/10011743247
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A critical account of the process of branding : towards a synthetis
El-Amir, Ayman; Burt, Steve - In: The marketing review 10 (2010) 1, pp. 69-86
Persistent link: https://www.econbiz.de/10003963420
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The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea
Cho, Young Sang; Rha, Hye-Su; Burt, Steven - In: Journal of retailing and consumer services 22 (2015), pp. 128-137
Persistent link: https://www.econbiz.de/10010468488