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Friendship on social networking sites : improving relationships between hotel brands and consumers

Su, Na; Mariadoss, Babu John; Reynolds, Dennis - In: International journal of hospitality management 51 (2015), pp. 76-86

Persistent link: https://www.econbiz.de/10011413949

The missing link : creating value with Social Media use in hotels

Garrido-Moreno, Aurora; García-Morales, Víctor J.; … - In: International journal of hospitality management 75 (2018), pp. 94-104

Persistent link: https://www.econbiz.de/10011944968

The effectiveness of embedded social media on hotel websites and the importance of social interactions and return on engagement

Aluri, Ajay; Slevitch, Lisa; Larzelere, Robert E. - In: International journal of contemporary hospitality management 27 (2015) 4, pp. 670-689

Persistent link: https://www.econbiz.de/10011326571

How hotel companies can foster customer sociability behaviour on facebook?

Vaičiukynaitė, Eglė; Gatautis, Rimantas - In: Journal of business economics and management 19 (2018) 4, pp. 630-647

that foster customer sociability behaviour regarding likes, comments, shares and emotion expressions on Facebook in … behaviour on Facebook. The current study integrates content analysis and text analysis with the Linguistic Inquiry and Word … Count Software (LIWC). The data were obtained from two five-star hotel brands on Facebook from 18th October 2016 to 18th …

Persistent link: https://www.econbiz.de/10012174909

How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page

Su, Na; Reynolds, Dennis; Sun, Bixuan - In: International journal of contemporary hospitality management 27 (2015) 8, pp. 1772-1790

Persistent link: https://www.econbiz.de/10011447408

Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention

Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022

Persistent link: https://www.econbiz.de/10013338086

Social media marketing : the next generation of business engagement

Evans, Dave; McKee, Jake - 2010 - 1. ed

Persistent link: https://www.econbiz.de/10008738629

The role of social media in enhancing the modern market relations

Ignatov, Augustin - In: CES working papers 11 (2019) 1, pp. 35-54

The Social media environment represents one of the most prospective domains of developing marketing campaigns. This fact is a result of the fundamental characteristics of social media networks which could be summarised by the following: low cost of developing an advertising campaign and a wide...

Persistent link: https://www.econbiz.de/10012002319

E-commerce market trends : a case study in leveraging Web 2.0 technologies to gain and improve competitive advantage

Kiu, Ching-Chieh; Lee, Chien-Sing - In: International journal of business information systems : … 25 (2017) 3, pp. 373-392

Persistent link: https://www.econbiz.de/10011756978

Exploring airline Companies' engagement with their passengers through social network : an investigation from their Facebook pages

Poh Theng Loo - In: Tourism management perspectives : TMP 34 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012238185

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