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Envisaging the impact of perceived corporate social responsibility on customer commitment under the patronage of corporate image
Khawaja, Kausar Fiaz; Sarfraz, Muddassar; Jamil, Rimsha; … - In: Middle East journal of management : MEJM 8 (2021) 6, pp. 533-552
Persistent link: https://www.econbiz.de/10012693952
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An empirical investigation of value co-creation on customer loyalty : mediating role of customer trust
Pervez, Tehreem; Khawaja, Kausar Fiaz; Sarfraz, Muddassar - In: International journal of economics and business … 23 (2022) 1, pp. 56-67
Persistent link: https://www.econbiz.de/10012695409
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The impact of perceived customer discrimination on negative word-of-mouth : the mediating role of customer embarrassment
Ahmed, Farhan; Liang, Dapeng; Abdullah, Muhammad Ibrahim; … - In: Future Business Journal 8 (2022), pp. 1-11
Disadvantaged or minority customers are always vulnerable to discriminatory treatment by service employees. Discrimination against minority customers has become a frequent headline in the news. The main objective of this research is to construct a model that explains the relationship between...
Persistent link: https://www.econbiz.de/10013410800