Envisaging the impact of perceived corporate social responsibility on customer commitment under the patronage of corporate image
Year of publication: |
2021
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Authors: | Khawaja, Kausar Fiaz ; Sarfraz, Muddassar ; Jamil, Rimsha ; Haseki, Murat Ismet |
Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3644, ZDB-ID 3004210-0. - Vol. 8.2021, 6, p. 533-552
|
Subject: | banking sector | corporate social responsibility | CSR | corporate image | customer commitment | Pakistan | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Bank | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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