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Value co-creation and innovation performance : insight knowledge from companies and customers in the Malaysian hotel industry

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The associations between service quality, corporate image, customer satisfaction, and loyalty : evidence from the Malaysian hotel industry

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Service quality, image and loyalty towards Malaysian hotels

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The rapid growth of the hotel industry in the first decade of the 21st century forced hotel operators to critically acknowledge the importance of service improvement in order to gain competitive advantage. Therefore, identifying the factors that influence the quality of service for hotels is...

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