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~subject:"Relationship marketing"
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Relationship marketing
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Innovationsdiffusion
12,708
Innovation diffusion
12,451
Theorie
12,001
Theory
11,782
Beziehungsmarketing
8,837
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7,351
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7,348
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6,515
Brand image
6,491
USA
5,858
United States
5,642
Online-Handel
5,485
Online retailing
5,470
Kundenzufriedenheit
5,458
Customer satisfaction
5,457
Social Web
4,866
Social web
4,863
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4,806
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4,478
Germany
4,456
Internet marketing
4,450
Innovation adoption
4,433
Innovationsakzeptanz
4,395
Dienstleistungsqualität
4,386
Service quality
4,383
Brand
4,222
Markenartikel
4,218
Einzelhandel
4,172
Retail trade
4,091
Electronic Commerce
3,887
E-commerce
3,771
Innovation
3,757
Werbewirkung
3,563
Verbraucherverhalten
3,559
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3,413
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3,146
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Han, Heesup
40
Hollebeek, Linda D.
32
Verhoef, Peter C.
29
Mattila, Anna S.
28
Kumar, V.
25
Loureiro, Sandra Maria Correia
22
Huber, Frank
21
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Rather, Raouf Ahmad
18
Usman, Osly
17
Ahn, Jiseon
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Khan, Imran
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
Sesé, F. Javier
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Bilgihan, Anil
13
Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
13
Veloutsou, Cleopatra
13
Aksoy, Lerzan
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American Marketing Association
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IGI Global
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Friedrich-Schiller-Universität Jena
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Springer-Verlag GmbH
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A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Bertelsmann Stiftung
1
Business Decisions Limited <Royal Tunbridge Wells>
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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Graduate School of Business Administration
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Haufe-Lexware GmbH & Co. KG
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
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Landesanstalt für Medien Nordrhein-Westfalen
1
Leipziger Universitätsverlag GmbH
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Logos Verlag Berlin
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Manz'sche Verlags- und Universitätsbuchhandlung
1
MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Society for Consumer Psychology.
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
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Journal of retailing and consumer services
461
Journal of business research : JBR
358
International journal of hospitality management
167
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
79
Journal of the Academy of Marketing Science
77
Psychology & marketing
75
Cogent business & management
74
Journal of hospitality marketing & management
73
Journal of travel and tourism marketing
69
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of retailing
66
Journal of strategic marketing
66
The service industries journal
65
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of service management
56
The international review of retail, distribution and consumer research
54
Journal of marketing
53
Marketing intelligence & planning
52
European journal of marketing : EJM
50
Journal of service research : JSR
50
Services marketing quarterly
50
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Tourism management : research, policies, practice
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
International journal of internet marketing and advertising : IJIMA
44
SpringerLink / Bücher
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
International journal of electronic customer relationship management : IJECRM
35
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ECONIS (ZBW)
8,821
BASE
1
USB Cologne (EcoSocSci)
1
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1
The impact of e-service quality and ease of use of e-customer relationship management : a study of mobile phone services in Jordan
Al-nassar, Bilal Ali Yaseen
- In:
International journal of electronic customer …
13
(
2021
)
2
,
pp. 146-165
Persistent link: https://www.econbiz.de/10012939797
Saved in:
2
Determinants and effects of mobile service customization : an empirical study of A2P SMS adoption
Boonlert Watjatrakul
- In:
International journal of information systems in the …
10
(
2018
)
4
,
pp. 73-87
Persistent link: https://www.econbiz.de/10011938753
Saved in:
3
Examining consumers' continuous usage of multichannel retailers' mobile applications
Al-Nabhani, Khalid
;
Wilson, Alan M.
;
McLean, Graeme J.
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 168-195
Persistent link: https://www.econbiz.de/10012796084
Saved in:
4
The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
Saved in:
5
Analysis of the adoption of customer facing InStore technologies in retail SMEs
Lorente-Martínez, Javier
;
Navío-Marco, Julio
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305323
Saved in:
6
Factors affecting satisfaction and loyalty in online grocery shopping : an integrated model
Sreeram, Anusha
;
Kesharwani, Ankit
;
Desai, Sneha
- In:
Journal of Indian business research
9
(
2017
)
2
,
pp. 107-132
Persistent link: https://www.econbiz.de/10011761506
Saved in:
7
Understanding the role of social media marketing and technology adoption model in shaping customer adoption of digital banking
Basoeki, Jonathan Bagus Pradhana
;
Agus, Anna Amalyah
- In:
The South East Asian journal of management
17
(
2023
)
2
,
pp. 50-73
Persistent link: https://www.econbiz.de/10014429032
Saved in:
8
The antecedents and consequences of the customer's attitude toward social media adoption : a meta-analytic approach
Liao, Ying Kai
;
Tuan Cong Dao
;
That Thi Pham
- In:
International journal of services and standards : IJSS
13
(
2023
)
3/4
,
pp. 160-194
Persistent link: https://www.econbiz.de/10014430198
Saved in:
9
Understanding online gamers' intentions to play games online and effects on their loyalty : an integration of IDT,
TAM
and TPB
Agag, Gomaa M.
;
Khashan, Mohamed A.
;
ElGayaar, Mohammed H.
- In:
Journal of customer behaviour
18
(
2019
)
2
,
pp. 101-130
Persistent link: https://www.econbiz.de/10012257454
Saved in:
10
The impacts of user experience on user loyalty based on O2O innovation platform
Pei, Yilei
;
Xue, Wanxin
;
Yang, Yong
;
Li, Dandan
;
Li, Yi
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
2
,
pp. 79-87
Persistent link: https://www.econbiz.de/10012036061
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