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The moderating role of market orientation with relation to e-marketing, marketing capability, learning capability, innovation capability and organisational performance
Altahrawi, Mujahed Hani Ali; Jerisat, Rula Ratib Mezed; … - In: International journal of business excellence : IJBEX 31 (2023) 1, pp. 90-112
Persistent link: https://www.econbiz.de/10014389057
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Effects of customer relationship management on service innovation : moderating role of managers' risk-taking behavior and interaction frequency
Randhawa, Praneet - In: Journal of hospitality marketing & management 33 (2024) 2, pp. 190-207
Persistent link: https://www.econbiz.de/10014511800
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Contingent effects of decision-making and customer centricity on public-sector innovation success
Nik Mohd Hazrul Nik Hashim; Yap Hock Ann; Amin Ansary; … - In: Journal of nonprofit & public sector marketing 34 (2022) 1, pp. 36-70
Persistent link: https://www.econbiz.de/10012802212
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The impact of customer knowledge and marketing dynamic capability on innovation performance : an empirical analysis
Falasca, Mauro; Zhang, Jiemei; Conchar, Margy; Li, Like - In: The journal of business & industrial marketing 32 (2017) 7, pp. 901-912
Persistent link: https://www.econbiz.de/10011773525
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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Can customer participation promote supplier green innovation in the social media environment? : the mediating role of green dynamic capability and the moderating role of social med...
Sun, Jianxin; Ma, Baolong; Zhao, Li - In: Journal of business-to-business marketing 31 (2024) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10014514690
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Forms of supplier relationship exploration and distributor performance
Wang, Meng; Zhao, Danyang; Gu, Flora Fang - In: European journal of marketing 57 (2023) 4, pp. 1161-1185
Persistent link: https://www.econbiz.de/10014252263
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Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity
Najafi-Tavani, Saeed; Naudé, Peter; Smith, Paul; … - In: Industrial marketing management : the international … 108 (2023), pp. 263-275
Persistent link: https://www.econbiz.de/10014227557
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The innovativeness of born-globals and customer orientation : learning from Indian born-globals
Kim, Daekwan; Basu, Choton; Naidu, G. M.; Cavusgil, Erin - In: Journal of business research : JBR 64 (2011) 8, pp. 879-886
Persistent link: https://www.econbiz.de/10009228991
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Fighting against the economic crisis : innovation in B-to-B markets through co-creation
Preikschas, Michael W.; Cabanelas, Pablo; Rüdiger, Klaus - In: Entrepreneurship, innovation and economic crisis : …, (pp. 31-40). 2014
Persistent link: https://www.econbiz.de/10010212199