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Assessing the antecedents of customer loyalty on healthcare insurance products : service quality, perceived value embedded model

Fattah, Fadi Abdel Muniem Abdel; Muhammad Sabbir Rahman; … - In: Journal of industrial engineering and management : JIEM 8 (2015) 5, pp. 1639-1660

Purpose: This research aim to investigate the influence of service quality attributes towards customers' loyalty on health insurance products. In addition, this research also tested the mediation role of perceived value in between service quality and customers' loyalty on health insurance...

Persistent link: https://www.econbiz.de/10011916017

Dynamics of loyalty programs in Malaysian retailing : a strategic marketing perspective

Julian, Craig C.; Ahmed, Zafar U.; Che Aniza Che Wel; … - In: Journal of transnational management : the official … 21 (2016) 3, pp. 101-114

Persistent link: https://www.econbiz.de/10011564257

The empirical link between relationship marketing tools and consumer retention in retail marketing

Bojei, Jamil; Julian, Craig C.; Wel, Che Aniza Binti Che; … - In: Journal of consumer behaviour : an international … 12 (2013) 3, pp. 171-181

Persistent link: https://www.econbiz.de/10009766229

International buyer behaviour : commitment relationship ; an investigation of the empirical link in importing

Saleh, Md. Saleh; Ali, M. Yunus; Julian, Craig C. - In: International business review : the official journal of … 23 (2014) 2, pp. 329-342

Persistent link: https://www.econbiz.de/10010360030