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~subject:"Relationship marketing"
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International journal of business innovation and research : IJBIR
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Young consumers' loyalty towards premium and non-premium shoe brands
Singh, Pankaj Kumar
;
Swain, Swapnarag
;
Ahmad, Anees
; …
- In:
International journal of business innovation and …
26
(
2021
)
4
,
pp. 424-442
Persistent link: https://www.econbiz.de/10012798605
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2
Mapping the customer centric weather index insurance service design using quality function deployment
Singh, Pankaj
;
Agrawal, Gaurav
- In:
The TQM journal : the international review of …
34
(
2022
)
6
,
pp. 1800-1822
Persistent link: https://www.econbiz.de/10014320947
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3
An empirical comparison of two brand personality scales : evidence from India
Ahmad, Anees
;
Thyagaraj, K. S.
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 86-92
Persistent link: https://www.econbiz.de/10011697908
Saved in:
4
Intentions to use social networking sites (SNS) using technology acceptance model (TAM) : an empirical study
Dixit, Ruchi V.
;
Prakash, Gyan
- In:
Paradigm : the journal of Institute of Management Technology
22
(
2018
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10012161082
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