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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
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Thailand
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Theorie
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Beziehungsmarketing
8,927
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Markenartikel
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Einzelhandel
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3,705
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Kumar, V.
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Rather, Raouf Ahmad
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Klaus, Philipp
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Prentice, Catherine
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Bang, Nguyen
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Usman, Osly
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Khan, Imran
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Gil Saura, Irene
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Herrmann, Andreas
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Mittal, Vikas
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Schramm-Klein, Hanna
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Foscht, Thomas
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Hyun, Sunghyup Sean
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Japutra, Arnold
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Quach, Sara
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Sesé, F. Javier
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Das, Gopal
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Evanschitzky, Heiner
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McDonald, Heath
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Rahman, Zillur
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Sreejesh, S.
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A. C. Nielsen Company <Northbrook, Ill.>
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Society for Consumer Psychology.
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Journal of retailing and consumer services
462
Journal of business research : JBR
361
International journal of hospitality management
166
The journal of services marketing
117
The journal of product & brand management
97
The journal of brand management : an international journal
83
Journal of the Academy of Marketing Science
81
Psychology & marketing
75
Cogent business & management
74
Journal of hospitality marketing & management
73
Journal of travel and tourism marketing
71
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of strategic marketing
67
Journal of retailing
66
The service industries journal
66
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Journal of service management
55
The international review of retail, distribution and consumer research
54
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
Services marketing quarterly
49
International journal of retail & distribution management
48
Tourism management : research, policies, practice
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
SpringerLink / Bücher
45
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
42
Service business
40
International journal of electronic customer relationship management : IJECRM
39
International journal of electronic marketing and retailing : IJEMR
38
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
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ECONIS (ZBW)
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Other ZBW resources
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BASE
1
USB Cologne (EcoSocSci)
1
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Understanding customers' usage behavior towards online banking services : an integrated risk-benefit framework
Kaur, Simarpreet
;
Arora, Sangeeta
- In:
Journal of financial services marketing
28
(
2023
)
1
,
pp. 74-98
Persistent link: https://www.econbiz.de/10014251403
Saved in:
2
The long and the short of eCommerce intentions : examining the distinguishing effect of time orientation between behavioral intentions and behavioral goals
Campbell, Damon E.
;
Parboteeah, D. Veena
- In:
Review of business information systems
18
(
2014
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010373691
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3
Examining the antecedents and consequences of customers' trust toward mobile retail apps in India
Kaushik, Arun Kumar
;
Mohan, Geetha
;
Kumar, Vikas
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012179609
Saved in:
4
Investigating online shopping intention and customer participation with risk understanding and evidence available on the site : a study of digikala store
Noei, Atousa
;
Akbari, Mohammad
- In:
Journal of contemporary marketing science
7
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014528458
Saved in:
5
Understanding online gamers' intentions to play games online and effects on their loyalty : an integration of IDT, TAM and TPB
Agag, Gomaa M.
;
Khashan, Mohamed A.
;
ElGayaar, Mohammed H.
- In:
Journal of customer behaviour
18
(
2019
)
2
,
pp. 101-130
Persistent link: https://www.econbiz.de/10012257454
Saved in:
6
Understanding the role of social media marketing and technology adoption model in shaping customer adoption of digital banking
Basoeki, Jonathan Bagus Pradhana
;
Agus, Anna Amalyah
- In:
The South East Asian journal of management
17
(
2023
)
2
,
pp. 50-73
Persistent link: https://www.econbiz.de/10014429032
Saved in:
7
Managing the acceptance of technology-mediated remote services : enhancing customer's collaboration and technology perceptions
Wünderlich, Nancy V.
- In:
Technologie und Dienstleistung : Innovationen in …
,
(pp. 39-45)
.
2008
Persistent link: https://www.econbiz.de/10003762704
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8
B2C e-commerce in Malaysia : perceived characteristics of innovating and trust perspective
Poong, Yew Siang
;
Uchenna Cyril Eze
;
Talha, Mohammad
- In:
International journal of electronic business
7
(
2009
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10003886106
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9
Adoption of mass-customized newspapers : an augmented technology acceptance perspective
Putzke, Johannes
;
Schoder, Detlef
;
Fischbach, Kai
- In:
The journal of media economics
23
(
2010
)
3
,
pp. 143-164
Persistent link: https://www.econbiz.de/10008823258
Saved in:
10
The effects of privacy concerns and personal innovativeness on potential and experienced customers' adoption of location-based services
Xu, Heng
;
Gupta, Sumeet
- In:
Electronic markets : the international journal on …
19
(
2009
)
2/3
,
pp. 137-149
Persistent link: https://www.econbiz.de/10009534587
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