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Adoption of mass-customized newspapers : an augmented technology acceptance perspective

Putzke, Johannes; Schoder, Detlef; Fischbach, Kai - In: The journal of media economics 23 (2010) 3, pp. 143-164

Persistent link: https://www.econbiz.de/10008823258

Media Market Inertia : A Potential Threat to Success of Mass Customization

Schoder, Detlef - 2010

Several empirical studies examine the consumer acceptance of mass-customized (MC) media. Although these findings overall suggest promising prospects for mass-customized media, entrepreneurial experience still contrasts these prospects with missing market take off. This paper sheds light on this...

Persistent link: https://www.econbiz.de/10013144588

Listen to your customers : insights into brand image using online consumer-generated product reviews

Gensler, Sonja; Völckner, Franziska; Egger, Marc; … - In: International journal of electronic commerce : IJEC 20 (2015/2016) 1, pp. 112-141

Persistent link: https://www.econbiz.de/10011413587

Patient satisfaction in emergency department : unveiling complex interactions by wearable sensors

Stefanini, Alessandro; Aloini, Davide; Gloor, Peter A.; … - In: Journal of business research : JBR 129 (2021), pp. 600-611

Persistent link: https://www.econbiz.de/10012509712

The impact of virtual mirroring on customer satisfaction

Gloor, Peter A.; Colladon, Andrea Fronzetti; … - In: Journal of business research : JBR 75 (2017), pp. 67-76

Persistent link: https://www.econbiz.de/10011699782

In bot we trust : a new methodology of chatbot performance measures

Przegalińska, Aleksandra K.; Ciechanowski, Leon; … - In: Business horizons 62 (2019) 6, pp. 785-797

Persistent link: https://www.econbiz.de/10012129196

Informationsmanagement 2.0 : nur der Wandel ist stetig

Schoder, Detlef - In: Wirtschaftsinformatik & Management : Zeitschrift für … 3 (2011) 2, pp. 54-58

Persistent link: https://www.econbiz.de/10008988089

Customer relationship management - a strategy for success in electronic commerce

Madeja, Nils; Schoder, Detlef - In: Strategies for generating e-business returns on investment, (pp. 1-20). 2005

Persistent link: https://www.econbiz.de/10002258309

Mass Customization im Kontext des Electronic Business : empirische Untersuchung der Erfolgswirksamkeit

Grasmugg, Stefan L.; Schoder, Detlef - In: E-Commerce : Netze, Märkte, Technologien ; mit 33 Tabellen, (pp. 129-142). 2002

Persistent link: https://www.econbiz.de/10001701561

Mass customization und electronic commerce : eine empirische Einschätzung zur Umsetzung in deutschen Unternehmen

Piller, Frank T.; Schoder, Detlef - In: Journal of business economics : JBE 69 (1999) 10, pp. 1111-1136

Persistent link: https://www.econbiz.de/10001418816