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~subject:"Relationship marketing"
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Relationship marketing
Electronic Commerce
23,654
Internet
21,722
E-commerce
21,038
Online-Marketing
12,973
Internet marketing
12,863
Consumer behaviour
8,089
Konsumentenverhalten
7,864
Social Web
7,473
Social web
7,464
Online-Handel
6,422
Online retailing
6,408
Deutschland
3,948
Theorie
3,645
Theory
3,590
Germany
3,549
Welt
3,165
World
3,123
Beziehungsmarketing
3,094
USA
2,717
United States
2,581
Informationstechnik
2,552
Digitalisierung
2,477
Information technology
2,451
Digitization
2,260
Telekommunikationsnetz
2,247
Werbewirkung
2,152
Advertising effects
2,137
Telecommunications network
2,088
Viral marketing
1,983
Advertising
1,981
Virales Marketing
1,977
Werbung
1,974
Brand management
1,909
Markenführung
1,904
Digitale Plattform
1,773
Digital platform
1,772
EU-Staaten
1,617
Website
1,601
EU countries
1,592
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1,365
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390
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2,405
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4
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30
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research-article
28
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18
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452
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Harrigan, Paul
14
Piller, Frank T.
12
Wirtz, Bernd W.
12
Hollebeek, Linda D.
11
Quach, Sara
9
Thaichon, Park
9
Conduit, Jodie
8
Leimstoll, Uwe
7
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Ratten, Vanessa
7
Schumann, Jan Hendrik
7
Smith, Alan D.
7
Stormer, Henrik
7
Ahuja, Vandana
6
Bauer, Hans H.
6
Chaffey, Dave
6
Hudetz, Kai
6
Karjaluoto, Heikki
6
Kumar, Vikas
6
Rita, Paulo
6
Salo, Jari
6
Sohail, M. Sadiq
6
Theobald, Elke
6
Verhoef, Peter C.
6
Weaven, Scott
6
Alavi, Shirin
5
Bilgihan, Anil
5
Carlson, Jamie
5
Civelek, Mustafa Emre
5
Filieri, Raffaele
5
Grewal, Dhruv
5
Ivens, Björn Sven
5
Jebarajakirthy, Charles
5
Kannan, P. K.
5
Khosrowpour, Mehdi
5
Link, Jörg
5
Luoma-aho, Vilma
5
Malthouse, Edward C.
5
Meier, Andreas
5
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IGI Global
7
American Marketing Association
5
Springer Fachmedien Wiesbaden
5
Information Resources Management Association
4
Bundesvereinigung Logistik
2
Kompetenzschwerpunkt E-Business
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Arthur D. Little International Inc. <Wiesbaden>
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Deutsche Bank <Frankfurt am Main> / Research
1
Deutsche Tagung zu Mass Customization <2, 2000, Frankfurt, Main>
1
Deutscher Logistik-Kongress <17, 2000, Berlin>
1
Deutscher Logistik-Kongress <18, 2001, Berlin>
1
Deutsches Seminar für Fremdenverkehr Berlin
1
European Marketing Academy
1
Fachhochschule Reutlingen / European School of Business
1
Fachkongress "Progress in Tourism Research" <3, 2002, Berlin>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Galileo Press
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
Ludwig-Maximilians-Universität München
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Rostocker Bankenkolloquium <1998, Rostock>
1
Saarbrücker Arbeitstagung <20, 1999, Saarbrücken>
1
Salzburg Research Forschungsgesellschaft
1
Seminar für Führungskräfte <2000, Berlin>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
The Wharton Financial Institutions Center
1
Universität Mannheim
1
Universität Rostock / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, Bankbetriebslehre und Finanzwirtschaft
1
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Published in...
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Journal of retailing and consumer services
88
Journal of business research : JBR
83
International journal of internet marketing and advertising : IJIMA
45
Industrial marketing management : the international journal for industrial and high-tech firms
44
International journal of electronic customer relationship management : IJECRM
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
International journal of electronic marketing and retailing : IJEMR
29
International journal of business information systems : IJBIS
25
International journal of e-business research : an official publication of the Information Resources Management Association
25
Journal of internet commerce
25
The journal of product & brand management
24
Marketing intelligence & planning
23
The service industries journal
22
Asia Pacific journal of marketing and logistics
21
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
SpringerLink / Bücher
21
Electronic commerce research
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
20
Journal of strategic marketing
20
The journal of business & industrial marketing
19
Journal of electronic commerce research : JECR
18
Journal of promotion management : innovations in planning and applied research
17
Journal of the Academy of Marketing Science
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
16
Cogent business & management
16
Journal of marketing
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
International journal of electronic commerce : IJEC
15
Technological forecasting & social change : an international journal
15
The journal of brand management : an international journal
15
Business horizons
14
Electronic markets : the international journal on networked business
14
International journal of hospitality management
13
International journal of technology marketing : IJTMkt
13
Journal of marketing communications
13
International journal of retail & distribution management
12
Journal of retailing
12
Electronic Services
11
Psychology & marketing
11
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Source
All
ECONIS (ZBW)
3,084
Other ZBW resources
37
USB Cologne (EcoSocSci)
5
RePEc
1
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1
Determinants of the success of online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of business information systems : …
37
(
2021
)
2
,
pp. 246-262
Persistent link: https://www.econbiz.de/10012596507
Saved in:
2
Differentiating the effects of
Internet
usage and wireless usage on business-to-business and business-to-consumer e-commerce
Deng, Xuefei Nancy
;
Zhang, Jian
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 138-157
Persistent link: https://www.econbiz.de/10010474792
Saved in:
3
Online trust and the importance of interaction
Papadopoulou, Panagiota
;
Kanellis, Panagiotis
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 21-50
Persistent link: https://www.econbiz.de/10012056240
Saved in:
4
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
5
Loyalty.com : customer relationship management in the new era of
Internet
marketing
Newell, Frederick
-
2000
Persistent link: https://www.econbiz.de/10001421579
Saved in:
6
Website adoption for agritourism companies : key features and perceptions of customers
Angioni, Margherita
;
Musso, Fabio
- In:
International journal of applied behavioral economics : …
7
(
2018
)
4
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011941372
Saved in:
7
Does offline market share drive online loyalty? : double jeopardy phenomenon in the context of print magazines and magazine websites
Tarkiainen, Anassi
;
Ellonen, Hanna-Kaisa
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10011498043
Saved in:
8
Investigating websites' e-CRM features in building customer relationships : evidence from Greece
Papaioannou, Eugenia
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 320-338
Persistent link: https://www.econbiz.de/10011349106
Saved in:
9
Stuck online : when online engagement gets in the way of offline sales
Bar-Gill, Sagit
;
Reichman, Shachar
- In:
MIS quarterly
45
(
2021
)
2
,
pp. 755-788
Persistent link: https://www.econbiz.de/10012631381
Saved in:
10
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
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