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~subject:"Relationship marketing"
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Relationship marketing
Fashion
2,776
Mode
2,586
Consumer behaviour
1,095
Konsumentenverhalten
1,035
Bekleidungsindustrie
991
Clothing industry
989
Textilhandel
591
Textile distribution
585
Brand management
406
Markenführung
402
Luxury goods
346
Luxusgüter
345
Supply chain
239
Lieferkette
235
Sustainability
208
Clothing
195
Social Web
195
Social web
195
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193
Brand image
188
Retail trade
185
Markenimage
182
Einzelhandel
177
Internet marketing
158
fashion
158
Online-Marketing
156
Bekleidung
155
Brand
146
Online-Handel
146
Online retailing
145
Markenartikel
142
Beziehungsmarketing
129
Sustainable development
126
Nachhaltige Entwicklung
125
Corporate social responsibility
124
Corporate Social Responsibility
119
Marketing management
113
Marketingmanagement
113
Marketing
107
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Ko, Eunju
5
Kim, Kyung Hoon
3
Kim, Sang Jin
3
Madhani, Pankaj M.
3
Ozuem, Wilson
3
Alptekinoglu, Aydin
2
Azemi, Yllka
2
Baier, Daniel
2
Bonilla Quijada, María del Rocío
2
Cantoni, Lorenzo
2
Donni, Ravichandra
2
Guercini, Simone
2
Haba, Herman Fassou
2
Ikeda, Kayo
2
Kreutzer, Ralf T.
2
Loureiro, Sandra Maria Correia
2
Miao, Miao
2
Nobile, Tekila Harley
2
Numata, Hideho
2
Saviolo, Stefania
2
Selvaraj, Karthik
2
Thurasamy Ramayah
2
Vazquez, Delia
2
Woodside, Arch G.
2
AbdelAziz, Kesmat
1
Abdelkhaleq, Halley
1
Ahmed, Waqas
1
Ahuja, Vandana
1
Aiello, Gaetano
1
Akbarina, Farida
1
Al Khasawneh, Mohammad Hamdi
1
Al Sharaideh, Farah
1
Alarcón-Del Amo, Maria del Carmen
1
Alexander, Bethan
1
Amendola, Carlo
1
Amorim, Marlene
1
Andreu Domingo, David
1
Archana Singh
1
Arineli, Adriana
1
Arroyo-Cañada, Francisco-Javier
1
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Bundesverband des Deutschen Textil-Einzelhandels
1
Institut des Deutschen Textileinzelhandels <Köln>
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Journal of retailing and consumer services
18
Journal of fashion marketing and management
13
Journal of business research : JBR
9
Cogent business & management
5
International journal of business and globalisation : IJBG
3
Journal of global fashion marketing : JGfM
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
International journal of management practice : IJMP
2
International journal of retail & distribution management
2
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
Analytical modeling research in fashion business
1
Approaches to corporate social responsibility : knowledge, values, and actions
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
BTE-Fachdokumentation
1
Business and Economic Research : BER
1
Central European business review : CEBR
1
Corporate governance : international journal of business in society
1
Digital business
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Engaging consumers through branded entertainment and convergent media
1
Entrepreneurial business and economics review : EBER
1
European journal of international management : EJIM
1
Global business review
1
Global marketing strategies for the promotion of luxury goods
1
Hamburger Schriften zur Marketingforschung
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
International journal of business and economics
1
International journal of business environment : IJBE
1
International journal of business information systems : IJBIS
1
International journal of electronic commerce : IJEC
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of Islamic marketing
1
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ECONIS (ZBW)
128
Other ZBW resources
1
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1
The relationship between brand experience, brand personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
2
Antecedents of value co-creation activities for online
fashion
brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
3
An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
4
Konsumethik und Premiumsegment : Konzept zur Kundenbindung und Neukundengewinnung im Premiumsegment des deutschen Modemarktes unter besonderer Berücksichtigung einer Konsumethik
Hempel, Annette
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003939848
Saved in:
5
The relationships of
fashion
leadership,
fashion
magazine content and loyalty tendency
Bailey, Lauren R.
;
Seock, Yoo-kyoung
- In:
Journal of fashion marketing and management
14
(
2010
)
1
,
pp. 39-57
Persistent link: https://www.econbiz.de/10003958638
Saved in:
6
Organizational characteristics and the CRM adoption process
Ko, Eunju
;
Kim, Sook Hyun
;
Kim, Myungsoo
;
Woo, Ji Young
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10003597167
Saved in:
7
Old firms, new tricks and the quest for profits : Burberry's journey from success to failure and back to success again
Tokatli, Nebahat
- In:
Journal of economic geography
12
(
2012
)
1
,
pp. 55-77
Persistent link: https://www.econbiz.de/10009509621
Saved in:
8
Involving customers through co-creation : an approach from the
fashion
industry
Pardo-Cuenca, Desampardos
;
Prado-Gascó, Vicente Javier
- In:
Engaging consumers through branded entertainment and …
,
(pp. 242-270)
.
2015
Persistent link: https://www.econbiz.de/10011389918
Saved in:
9
The impct of eco-
fashion
strategies on male shoppers' perceptions of brand image and loyalty
Ryding, Daniella
;
Navrozidou, Anna
;
Carey, Robin
- In:
International journal of business and globalisation : IJBG
13
(
2014
)
2
,
pp. 173-196
Persistent link: https://www.econbiz.de/10011334273
Saved in:
10
Refashioning a field? : connected consumers and institutional dynamics in markets
Dolbec, Pierre-Yann
;
Fischer, Eileen
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
6
,
pp. 1447-1468
Persistent link: https://www.econbiz.de/10010526525
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