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The relationship between brand experience, brand personality and customer loyalty
Pham Thi Minh Ly; Le Tuan Loc - In: International journal of business and economics 16 (2017) 2, pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
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Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
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An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon; Pedersen, Zack P.; Williams, Antonio S.; … - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 4, pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
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The relationships of fashion leadership, fashion magazine content and loyalty tendency
Bailey, Lauren R.; Seock, Yoo-kyoung - In: Journal of fashion marketing and management 14 (2010) 1, pp. 39-57
Persistent link: https://www.econbiz.de/10003958638
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Organizational characteristics and the CRM adoption process
Ko, Eunju; Kim, Sook Hyun; Kim, Myungsoo; Woo, Ji Young - In: Journal of business research : JBR 61 (2008) 1, pp. 65-74
Persistent link: https://www.econbiz.de/10003597167
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Old firms, new tricks and the quest for profits : Burberry's journey from success to failure and back to success again
Tokatli, Nebahat - In: Journal of economic geography 12 (2012) 1, pp. 55-77
Persistent link: https://www.econbiz.de/10009509621
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Involving customers through co-creation : an approach from the fashion industry
Pardo-Cuenca, Desampardos; Prado-Gascó, Vicente Javier - In: Engaging consumers through branded entertainment and …, (pp. 242-270). 2015
Persistent link: https://www.econbiz.de/10011389918
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The impct of eco-fashion strategies on male shoppers' perceptions of brand image and loyalty
Ryding, Daniella; Navrozidou, Anna; Carey, Robin - In: International journal of business and globalisation : IJBG 13 (2014) 2, pp. 173-196
Persistent link: https://www.econbiz.de/10011334273
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Refashioning a field? : connected consumers and institutional dynamics in markets
Dolbec, Pierre-Yann; Fischer, Eileen - In: Journal of consumer research : JCR ; an … 41 (2014/15) 6, pp. 1447-1468
Persistent link: https://www.econbiz.de/10010526525