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~subject:"Relationship marketing"
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Relationship marketing
Konsumentenverhalten
79,064
Consumer behaviour
78,632
Theorie
9,239
Beziehungsmarketing
9,176
Theory
9,075
Markenführung
7,780
Brand management
7,777
Markenimage
7,177
Brand image
7,153
Kundenzufriedenheit
6,119
Customer satisfaction
6,115
Urlaubsverhalten
6,016
Holiday behaviour
5,995
Social Web
5,881
Social web
5,877
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5,631
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5,617
Online-Marketing
5,307
Internet marketing
5,274
Tourismus
5,072
USA
4,931
Tourism
4,920
Viral marketing
4,765
Virales Marketing
4,755
United States
4,735
Dienstleistungsqualität
4,545
Service quality
4,542
Tourismusmarketing
4,479
Tourism marketing
4,451
Deutschland
4,359
Brand
4,250
Markenartikel
4,241
Einzelhandel
4,110
Germany
4,049
Retail trade
4,032
Electronic Commerce
3,752
Werbewirkung
3,698
Advertising effects
3,659
E-commerce
3,631
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Han, Heesup
45
Hollebeek, Linda D.
32
Mattila, Anna S.
28
Verhoef, Peter C.
28
Kumar, V.
25
Huber, Frank
23
Loureiro, Sandra Maria Correia
23
Klaus, Philipp
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Bang, Nguyen
18
Gil Saura, Irene
18
Hyun, Sunghyup Sean
18
Kumar, Vikas
17
Usman, Osly
17
Ahn, Jiseon
16
So, Kevin Kam Fung
16
Grewal, Dhruv
15
Herrmann, Andreas
15
Khan, Imran
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Bilgihan, Anil
14
Foscht, Thomas
14
Gustafsson, Anders
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Blut, Markus
13
Das, Gopal
13
Evanschitzky, Heiner
13
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13
Rahman, Zillur
13
Roy, Sanjit
13
Sreejesh, S.
13
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American Marketing Association
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Erich-Schmidt-Verlag <Berlin>
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Springer-Verlag GmbH
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A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
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Berlin / Senatsverwaltung für Wirtschaft und Technologie
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Bertelsmann Stiftung
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Customs Co-operation Council
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Deutsches Seminar für Fremdenverkehr Berlin
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Deutschland / Bundeswehr / Universität Hamburg
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Edward Elgar Publishing
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European Marketing Academy
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Fachkongress "Progress in Tourism Research" <3, 2002, Berlin>
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1
Manz'sche Verlags- und Universitätsbuchhandlung
1
MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
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Journal of retailing and consumer services
467
Journal of business research : JBR
367
International journal of hospitality management
169
The journal of services marketing
122
The journal of product & brand management
99
Journal of travel and tourism marketing
94
Journal of hospitality marketing & management
83
The journal of brand management : an international journal
77
Cogent business & management
76
Journal of the Academy of Marketing Science
76
Psychology & marketing
76
Tourism management : research, policies, practice
74
International journal of contemporary hospitality management
73
Asia Pacific journal of marketing and logistics
72
The service industries journal
69
Journal of retailing
66
Journal of strategic marketing
66
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of marketing
55
Journal of service management
55
Journal of service research : JSR
55
The international review of retail, distribution and consumer research
55
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
53
Marketing intelligence & planning
52
Services marketing quarterly
51
European journal of marketing : EJM
50
SpringerLink / Bücher
50
International journal of retail & distribution management
48
International journal of internet marketing and advertising : IJIMA
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
Service business
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
40
International journal of electronic marketing and retailing : IJEMR
39
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
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ECONIS (ZBW)
9,160
BASE
1
USB Cologne (EcoSocSci)
1
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1
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1
How customer experience affects the customer-based brand equity for tourism destinations
Yang, Yan
;
Liu, Xiaoming
;
Li, Jun
- In:
Journal of travel and tourism marketing
32
(
2015
),
pp. 97-113
Persistent link: https://www.econbiz.de/10011416156
Saved in:
2
Understanding the relationship of service fairness, emotions, trust, and tourist behavioral intentions at a city destination in China
Su, LuJun
;
Hsu, Maxwell K.
;
Marshall, Kimball P.
- In:
Journal of travel and tourism marketing
31
(
2014
)
7/8
,
pp. 1018-1038
Persistent link: https://www.econbiz.de/10010469186
Saved in:
3
Addicted to cruises? : key drivers of cruise ship loyalty behavior through an
e-WOM
approach
Castillo-Manzano, José Ignacio
;
Castro Nuño, Mercedes
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 361-381
Persistent link: https://www.econbiz.de/10012798196
Saved in:
4
Measuring satisfaction and loyalty of guests based on Vietnamese hotel online reviews
Ha Nguyen Thi Thu
;
Tuan Tran Minh
;
Tu Nguyen Thi Ngoc
; …
- In:
International journal of e-entrepreneurship and …
11
(
2021
)
2
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012613254
Saved in:
5
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
6
Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal
;
Reichel, Arie
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10011915445
Saved in:
7
Achieving tourist loyalty through destination personality, satisfaction, and identification
Hultman, Magnus
;
Skarmeas, Dionysis
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2227-2231
Persistent link: https://www.econbiz.de/10011388292
Saved in:
8
How product design affects repurchase intention,
eWOM
, and museum visit intention : museum mystery boxes in China
Lin, Feng
;
Ryu, Kisang
- In:
Journal of travel and tourism marketing
40
(
2023
)
5
,
pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
Saved in:
9
Tourism destinations : antecedents to customer satisfaction and positive word-of-mouth
Abubakar, Binta
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
23
(
2014
)
7/8
,
pp. 833-864
Persistent link: https://www.econbiz.de/10010473458
Saved in:
10
Exploring the roles of DMO's social media efforts and information richness on customer engagement : empirical analysis on Facebook event pages
Lee, Minwoo
;
Hong, Jung Hwa
;
Chung, Sunghun
;
Back, Ki-Joon
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
3
,
pp. 670-686
Persistent link: https://www.econbiz.de/10012492358
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