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Keeping customers shopping in stores : interrelationship among store attributes, shopping enjoyment, and place attachment
Johnson, Kim K. P.; Kim, Hye-yŏng; Mun, Jung Mee; Lee, … - In: The international review of retail, distribution and … 25 (2015) 1, pp. 20-34
Persistent link: https://www.econbiz.de/10010499820
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Perceived benefits of retail loyalty programs : their effects on program loyalty and customer loyalty
Kim, Hye-yŏng; Lee, Ji Young; Choi, Dooyoung; Wu, Juanjuan - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 95-113
Persistent link: https://www.econbiz.de/10009774825
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Effect of consumer relationship proneness on perceived loyalty program attributes and resistance to change
Kim, Hye-yŏng; Kang, Ju-young M.; Johnson, Kim K. P. - In: International journal of retail & distribution management 40 (2012) 5, pp. 376-387
Persistent link: https://www.econbiz.de/10009568095
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Enriching the customer experience : implications for e-marketers
Kim, Hye-yŏng; Kim, Youn-kyung - In: E-Services : opportunities and threats, (pp. 45-62). 2007
Persistent link: https://www.econbiz.de/10003490245
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Trust me, trust me not : a nuanced view of influencer marketing on social media
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 134 (2021), pp. 223-232
Persistent link: https://www.econbiz.de/10012643742
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Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
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Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga; Kim, Hye-yŏng - In: The journal of product & brand management 31 (2022) 7, pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012