Narrow search
Showing 1 - 10 of 3,528
Cover Image
Serving students : understanding students' interactions with people and processes using online tools
Small, Felicity; Dowell, David; Crawford, Heather - In: Services marketing quarterly 37 (2016) 4, pp. 209-224
Persistent link: https://www.econbiz.de/10011628454
Cover Image
Use of pinterest to promote teacher-student relationships in a higher education computer information systems course
Amer, Beverly; Amer, T. S. - In: Journal of the Academy of Business Education : JABE 19 (2018), pp. 132-141
Persistent link: https://www.econbiz.de/10011877009
Cover Image
Personalizing Twitter communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education
Condie, Jenna Marie; Ayodele, Ivett; Chowdhury, Sabirah; … - In: Journal of marketing for higher education 28 (2018) 2, pp. 192-209
Persistent link: https://www.econbiz.de/10011944570
Cover Image
Insights into user engagement on social media : case study of a higher education institution
Bonilla Quijada, María del Rocío; Perea, Eva; Olmo, … - In: Journal of marketing for higher education 30 (2020) 1, pp. 145-160
Persistent link: https://www.econbiz.de/10012258502
Cover Image
Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni; Biscaia, Rui; Garcia-Perez, Alexeis; … - In: Journal of business research : JBR 121 (2020), pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
Cover Image
Avatar-Mediated communication and social identification
Teng, Ching-I; Dennis, Alan; Dennis, Alexander S. - In: Journal of management information systems : JMIS 40 (2023) 4, pp. 1171-1201
Avatar-mediated communication (AMC), commonly used in online environments such as games and the emerging metaverse, is …. From a practical perspective, our research helps developers better design online games and virtual worlds such as the …
Persistent link: https://www.econbiz.de/10014582263
Cover Image
E-business in the 21st Century : realities, challenges and outlook
Xu, Jun; Quaddus, Mohammed - 2010
Persistent link: https://www.econbiz.de/10003856373
Cover Image
E-Business in the 21st Century : Realities, Challenges and Outlook
Quaddus, Mohammed - 2014
Embarking on electronic business is a challenging task. There is also a lack of clear understanding and comprehensive analysis of various issues and domains of electronic business. This book offers a very comprehensive analysis of concepts, models and infrastructures of e-business. It also...
Persistent link: https://www.econbiz.de/10014203665
Cover Image
E-Business in the 21st Century : Realities, Challenges and Outlook
Xu, Jun - 2009
Online -- 1.3. B2C Online Payments Systems -- 1.4. Internet Marketing -- Understanding online consumers -- Online market … research -- Maintain good relationship with customers online -- Online advertising -- 2. B2B E-Business -- 2.1. Basic Types of … Factors Influencing Online Auction Adoption: A China Study Mohammed Quaddus and Jun Xu -- 1. Introduction -- 2. Background …
Persistent link: https://www.econbiz.de/10012690317
Cover Image
The effects of online and offline information sources on multiple store patronage
Tagashira, Takumi; Minami, Chieko - In: Australasian marketing journal 24 (2016) 2, pp. 116-124
Persistent link: https://www.econbiz.de/10011527534