The effects of online and offline information sources on multiple store patronage
Year of publication: |
May 2016
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Authors: | Tagashira, Takumi ; Minami, Chieko |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 24.2016, 2, p. 116-124
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Subject: | Information source | Online | Offline | Multiple store patronage | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Einzelhandel | Retail trade | Internet | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Informationsverhalten | Information behaviour | Beziehungsmarketing | Relationship marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2016.02.007 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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