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Lies have long legs cheating, peer scrutiny and loyalty in teams
Battiston, Pietro; Gamba, Simona; Rizzolli, Matteo; … - In: Journal of behavioral and experimental economics 94 (2021), pp. 1-16
Persistent link: https://www.econbiz.de/10013176806
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Consumers' participation in market co-creation : how gay consumers impact on marketing strategies through consumer society
Podestà, Stefano; Visconti, Luca M. - In: Strategic market creation : a new perspective on …, (pp. 389-411). 2008
Persistent link: https://www.econbiz.de/10003732378
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Loyalty runs deeper than thread count : an exploratory study of gay guest preferences and hotelier perceptions
Berezan, Orie; Raab, Carola; Krishen, Anjala S.; Love, … - In: Journal of travel and tourism marketing 32 (2015) 7/8, pp. 1034-1050
Persistent link: https://www.econbiz.de/10011409863
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Commercial friendships between gay sales associates and straight female customers in luxury settings : a proposed theoretical framework
Rosenbaum, Mark S.; Russell-Bennett, Rebekah; Drennan, Judy - In: Journal of retailing and consumer services 27 (2015), pp. 179-186
Persistent link: https://www.econbiz.de/10011388124
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"I'll wait for him" : understanding when female shoppers prefer working with gay male sales associates
Rosenbaum, Mark S.; Russell, Eric M.; Russell-Bennett, … - In: Journal of retailing and consumer services 36 (2017), pp. 172-179
Persistent link: https://www.econbiz.de/10011697986
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Environmental influences in corporate brand identification and outcomes
Donavan, D. Todd; Janda, Swinder; Suh, Jaebeom - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 125-136
Persistent link: https://www.econbiz.de/10003458922
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Consumer tribes : membership, consumption and building loyalty
Mitchell, Cleo; Imrie, Brian C. - In: Asia Pacific journal of marketing and logistics 23 (2011) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10008905962
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Typenbasierte Integration von Markengemeinschaften : Ansätze eines strategischen Community Marketing
Wenzel, Melanie - 2016
Persistent link: https://www.econbiz.de/10011453592
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Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa; Kandampully, Jay; Zhang, Ting Ting Christina - In: Journal of service management 26 (2015) 5, pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
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The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena; Zhang, ShiJie; Gupta, Suraksha; Bebek, Gaye - In: Journal of business research : JBR 117 (2020), pp. 791-805
Persistent link: https://www.econbiz.de/10012288101