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misinformation related to the COVID-19 pandemic in a hard-to-reach population - India’s slum residents. We randomly allocate … into either Muslim or Hindu, guaranteeing exogenous variation in religion concordance between messenger and recipient … misconceptions are observed only when there is religion concordance and mainly for religious-salient misconceptions. Correcting …
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on the target segment’s religion. Religion is believed to guide consumers’ judgments and decisions toward luxury. The …
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