Regulators implement Digital Service Tax (DST) – a tax applying to services of online advertisers and publishers – to generate tax revenue from the online advertising industry. Implementing DST on targeted ads increases their price and potentially decreases their number, thus mitigating the...

We study the optimal customer-acquisition and customer-retention decisions of the representative firm in a dynamic competitive industry. We find that the optimal per-customer retention effort depends positively on customer profitability and is constant over time. The endogenous effective...

We estimate the distribution of television advertising elasticities and the distribution of the advertising return on investment (ROI) for a large number of products in many categories. Our results reveal substantially smaller advertising elasticities compared to the results documented in the...

Electronic word of mouth (e-WOM) has gained a prominent place in hospitality industry by providing consumers a preview of the services before they purchase the particular services, since the services are intangible and perishable in the hospitality industry. Within that light, this study...

We model an asymmetric ad-network duopoly with heterogeneous publishers and advertisers to assess the effects of data and tracking restrictions on profits. Publishers and advertisers vary in their sizes and preferences towards the two ad networks, and networks differ in terms of the revenues...

This paper quantifies the relative importance of labor-induced operating leverage at explaining the value premium. I extend a traditional variance decomposition methodology using labor shares to disentangle labor leverage from the value premium and from the value spread and from the variation in...