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~subject:"Reputation"
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Reputation
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Kim, Sojung
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An examination of effects of credibility and congruency on consumer responses to banner advertisements
Kim, Sojung
;
Choi, Sejung Marina
- In:
Journal of internet commerce
11
(
2012
)
1/4
,
pp. 139-160
Persistent link: https://www.econbiz.de/10009703943
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2
Determinants for effects of celebrity negative information : when to terminate a relationship with a celebrity endorser in trouble?
Um, Nam-Hyun
;
Kim, Sojung
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 864-874
Persistent link: https://www.econbiz.de/10011595468
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