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Corporate communication : reputation in action

Watson, Tom; Kitchen, Philip J. - In: Facets of corporate identity, communication, and reputation, (pp. 121-140). 2008

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IMC antecedents and the consequences of planned brand identity in higher education

Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 528-550

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Lens or prism? : how organisations sustain multiple and competing reputations

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A framework of place branding, place image, and place reputation : antecedents and moderators

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Corporate reputation

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Co-creating brand image and reputation through stakeholder’s social network

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IMC antecedents and the consequences of planned brand identity in higher education

Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; … - In: European Journal of Marketing 51 (2017) 3, pp. 528-550

Purpose This study aims to identify integrated marketing communication (IMC) antecedents and the consequences of planned brand identity in the context of higher education, and empirically test a number of hypotheses related to the constructs of these antecedents and consequences....

Persistent link: https://www.econbiz.de/10014724161