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Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics in industrial markets

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Effects of customer and innovation asset configuration strategies on firm performance

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An outside-in approach to resource-based theories

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How marketing scholars might help address issues in resource-based theory

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On the role of the RBV in marketing

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Resource-based theory in marketing

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Resource-Based Theory in Marketing

Kozlenkova, Irina - 2014

The use of resource-based theory (RBT) in marketing research has increased by more than 500% in the past decade, which suggests its importance as a framework for explaining and predicting competitive advantages and performance outcomes. This article provides a comprehensive review of RBT,...

Persistent link: https://www.econbiz.de/10013053012