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ECONIS (ZBW)
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Product-market strategy and the marketing capabilities of the firm : impact on market effectiveness and cash flow performance
Vorhies, Douglas W.
;
Morgan, Robert
;
Autry, Chad W.
- In:
Strategic management journal
30
(
2009
)
12
,
pp. 1310-1334
Persistent link: https://www.econbiz.de/10003905271
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2
Fitting strategic resources with product-market strategy : performance implications
Hughes, Paul
;
Morgan, Robert
- In:
Journal of business research : JBR
61
(
2008
)
4
,
pp. 323-331
Persistent link: https://www.econbiz.de/10003704603
Saved in:
3
Unbundling the effects of internationalization on firm performance in emerging economies : the moderating effects of strategic resource decisions
Bıçakcıoğlu-Peynirci, Nilay
;
Morgan, Robert
- In:
Journal of international marketing
30
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012872583
Saved in:
4
Market entry timing : the impact of complementary capabilities on strategic outcomes
Ahmad Husairi, Mariyani
;
Morgan, Robert
;
DeLuca, Luigi M.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 45-55
Persistent link: https://www.econbiz.de/10012581557
Saved in:
5
The digital marketing capabilities gap
Herhausen, Dennis
;
Miočević, Dario
;
Morgan, Robert
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 276-290
Persistent link: https://www.econbiz.de/10012322068
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6
Capability-driven industrial firms : considering resources, capabilities, and competencies for marketing developments
Morgan, Robert
;
Miočević, Dario
;
Herhausen, Dennis
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012146603
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7
Strategic entrepreneurship behaviour and the innovation ambidexterity of young technology-based firms in incubators
Hughes, Matthew
;
Hughes, Paul
;
Morgan, Robert
; …
- In:
International small business journal : ISBJ
39
(
2021
)
3
,
pp. 202-227
Persistent link: https://www.econbiz.de/10012521594
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8
Assessment of digital maturity : the role of resources and capabilities in digital transformation in B2B firms
Hortovanyi, Lilla
;
Morgan, Robert
;
Vuksanović, Iva
; …
- In:
International journal of production research
61
(
2023
)
23
,
pp. 8043-8061
Persistent link: https://www.econbiz.de/10014452340
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9
Entrepreneurial entropy : a resource exhaustion theory of firm failure from entrepreneurial orientation
Gali, Nazha
;
Hughes, Mathew (Mat)
;
Morgan, Robert
; …
- In:
Entrepreneurship theory and practice : ET&P
48
(
2024
)
1
,
pp. 141-170
Persistent link: https://www.econbiz.de/10014433402
Saved in:
10
International servitization : theoretical roots, research gaps and implications
Bıçakcıoğlu-Peynirci, Nilay
;
Morgan, Robert
- In:
International marketing review
40
(
2023
)
2
,
pp. 338-364
Persistent link: https://www.econbiz.de/10014266965
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