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~subject:"Ressourcenorientierter Ansatz"
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Ressourcenorientierter Ansatz
Marketing management
40
Marketingmanagement
38
Marketing
26
Firm performance
20
Unternehmenserfolg
20
United Kingdom
19
Export
14
Großbritannien
14
Strategisches Management
14
Business and Administrative studies
13
International marketing
12
Marketingstrategie
11
Strategic management
11
Internationales Marketing
10
Relationship marketing
10
Beziehungsmarketing
9
Consumer behaviour
9
Export sector
9
Exportwirtschaft
9
Market orientation
9
Competitive advantage
8
Positionierung <Marketing>
8
Wettbewerbsstrategie
8
KMU
7
Measurement
7
SME
7
Globalisierung
6
Globalization
6
Innovation
6
Konsumentenverhalten
6
New product development
6
Resource-based view
6
Theory
6
Wettbewerbsvorteil
6
Business network
5
International competition
5
Internationaler Wettbewerb
5
Marketing strategy
5
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English
6
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Fahy, John
3
Adeola, Ogechi
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Boso, Nathaniel
1
Cadogan, John W.
1
Combe, Ian A.
1
Greenley, Gordon E.
1
Hooley, Graham J.
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Kenny, Breda
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Sajtos, Laszlo
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Routledge studies in international business and the world economy
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of small business and enterprise development
1
Marketing strategy organization and implementation
1
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ECONIS (ZBW)
6
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1
The role of resources in global competition
Fahy, John
-
2001
Persistent link: https://www.econbiz.de/10001576799
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2
The role of resources in global competition
Fahy, John
-
2002
This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies
Persistent link: https://www.econbiz.de/10012674630
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3
The strategic role of relational capabilities in the business-to-business service profit chain
Theoharakis, Vasilis
;
Sajtos, Laszlo
;
Hooley, Graham J.
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 914-924
Persistent link: https://www.econbiz.de/10003924785
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4
Network resources and international performance of high tech SMEs
Kenny, Breda
;
Fahy, John
- In:
Journal of small business and enterprise development
18
(
2011
)
3
,
pp. 529-555
Persistent link: https://www.econbiz.de/10009311752
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5
Capabilities for strategic flexibility : a cognitive content framework
Combe, Ian A.
;
Greenley, Gordon E.
-
2009
Persistent link: https://www.econbiz.de/10003836658
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6
Export strategic orientation-performance relationship : examination of its enabling and disenabling boundary conditions
Cadogan, John W.
;
Boso, Nathaniel
;
Story, Vicky M.
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5046-5052
Persistent link: https://www.econbiz.de/10011589121
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