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~subject:"Ressourcenorientierter Ansatz"
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Ressourcenorientierter Ansatz
Firm performance
10
Unternehmenserfolg
10
Innovation
9
Marketing management
8
Marketingmanagement
8
Ambidexterity
7
Dienstleistungssektor
7
KMU
7
New product development
7
Produktentwicklung
7
SME
7
Service industry
7
Innovation management
6
Innovationsmanagement
6
Resource-based view
6
Cambodia
5
Selling
5
Service innovation
5
Ambidextrous organization
4
Brand orientation
4
Kambodscha
4
Marketing capability
4
Organisationale Ambidextrie
4
Salespeople
4
Service quality
4
Verkauf
4
Verkaufspersonal
4
Betriebsklima
3
Beziehungsmarketing
3
Brand awareness
3
Brand image
3
Brand management
3
Competitive advantage
3
Consumer behaviour
3
Dienstleistungsqualität
3
Dynamic capabilities
3
Dynamische Kompetenzen
3
Konsumentenverhalten
3
Markenimage
3
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Article
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Aufsatz in Zeitschrift
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English
6
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Sok, Phyra
5
O'Cass, Aron
4
Ahmad Husairi, Mariyani
1
DeLuca, Luigi M.
1
Heirati, Nima
1
Lee, Wai Jin
1
Miles, Morgan P.
1
Morgan, Robert
1
Snell, Lan
1
Sok, Keo Mony
1
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International small business journal : researching entrepreneurship
1
Journal of business research : JBR
1
Journal of service theory and practice : JSTP
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of strategic marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
6
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1
Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability : a moderated mediation model
Sok, Phyra
;
Snell, Lan
;
Lee, Wai Jin
;
Sok, Keo Mony
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 231-249
Persistent link: https://www.econbiz.de/10011603068
Saved in:
2
Market entry timing : the impact of complementary capabilities on strategic outcomes
Ahmad Husairi, Mariyani
;
Morgan, Robert
;
DeLuca, Luigi M.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 45-55
Persistent link: https://www.econbiz.de/10012581557
Saved in:
3
Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009577753
Saved in:
4
The performance advantages for SMEs of product innovation and marketing resource-capability complementarity in emerging economies
Sok, Phyra
;
O'Cass, Aron
;
Miles, Morgan P.
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
3
,
pp. 805-826
Persistent link: https://www.econbiz.de/10011516342
Saved in:
5
Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance
Heirati, Nima
;
O'Cass, Aron
;
Sok, Phyra
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1038-1050
Persistent link: https://www.econbiz.de/10011802533
Saved in:
6
The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth
O'Cass, Aron
;
Sok, Phyra
- In:
International small business journal : researching …
32
(
2014
)
8
,
pp. 996-1018
Persistent link: https://www.econbiz.de/10010441219
Saved in:
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