Sales and marketing integration plays a crucial role in improving overall performance of the organisation. This research demonstrates the advantages of a close linkage between sales and marketing and evaluates its impact on the organisation performance. Sales and marketing integration is a...

A new, emerging business model, of demand chain management (DCM) builds on a close alignment between marketing and SCM resources and capabilities. This paper aims to understand how to achieve marketing and SCM integration and subsequently deployment of an effective DCM through better utilization...

During period of economic recovery organizations explore all available opportunities and build resources as well as capabilities for growth and sustainable development. During period of recovery, market expands and competition increases, thereby putting lot of pressure on front end (i.e....

Paper discusses the resources that have contributed to the competitive position of the Indian clinical and contract research sector and analyze the case using the RBV (Resource Based View) of strategy. RBV helps explain the contribution of various resources to the Indian clinical and contract...

The Resource Based View (RBV) takes an ‘inside-out' view or firm-specific perspective on why organizations succeed or fail in the market place. According to RBV, firm's abilities also allow some firms to add value in customer value chain, develop new products or expand in new marketplace. The...

The Resource based view (RBV) analyzes and interpret internal resources of the organizations and emphasizes resources and capabilities in formulating strategy to achieve sustainable competitive advantages. Resources may be considered as inputs that enable firms to carry out its activities....

India has achieved remarkable success in the software industry. The purpose of this paper is to discuss the diverse resources that have contributed to the competitive position of the Indian software industry. In accordance to Resource Based View (RBV), the main source of the range of firm’s...