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~subject:"Retail assortment"
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Retail assortment
Consumer behaviour
6
Konsumentenverhalten
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USA
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United States
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Advertising effects
4
Marketing management
4
Marketingmanagement
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Werbewirkung
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Marketing
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Unternehmenswert
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Werbung
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promotion
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Absatz
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Beziehungsmarketing
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Bibliometrics
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Bibliometrie
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Brand management
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Einzelhandel
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Food retailing
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Food trade
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Lebensmitteleinzelhandel
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Lebensmittelhandel
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Markenführung
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Psychology of advertising
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Relationship marketing
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Retail trade
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Sales
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Sales promotion
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Shareholder Value
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Shareholder value
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Sortiment
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Theorie
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Theory
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Verkaufsförderung
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Werbepsychologie
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advertising
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retailing and wholesaling
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Broniarczyk, Susan M.
2
McAlister, Leigh
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Goodman, Joseph K.
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Griffin, Jill G.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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Help or hinder? : when recommendation signage expands consideration sets and heightens decision difficulty
Goodman, Joseph K.
;
Broniarczyk, Susan M.
;
Griffin, Jill G.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 165-174
Persistent link: https://www.econbiz.de/10009766886
Saved in:
2
Consumers' perceptions of the assortment offered in a grocery category : the impact of item reduction
Broniarczyk, Susan M.
;
Hoyer, Wayne D.
;
McAlister, Leigh
-
1997
Persistent link: https://www.econbiz.de/10000988107
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