The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management...

1. The retail environment -- 2. Theories of retail change -- 3. Strategic retail marketing 1 : the strategic planning process -- 4. Strategic retail marketing 2 : market segmentation and the service marketing mix -- 5. Internationalisation of retailing -- 6. Electronic commerce and retailing --...

Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely...

Purpose – The purpose of this paper is to consider the development of research in international retailing over the last 20 years and propose a future research agenda within a conceptual framework. Design/methodology/approach – The paper reviews the development of the retail...

Illustrates how current use of Quality Function Deployment (QFD) continues to stretch the bounds of applications and techniques. The 'Best Practice' elements of each of the highlighted QFD applications are the elements that contribute to the flexibility and success of this tool