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~subject:"Retail trade"
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Retail trade
Verkaufsförderung
1,944
Sales promotion
1,942
Consumer behaviour
850
Konsumentenverhalten
850
Sales-promotion
410
Preismanagement
318
Pricing strategy
318
Einzelhandel
291
Theorie
213
Theory
213
Marketingmanagement
193
Marketing management
184
Werbewirkung
180
Werbung
179
Advertising effects
178
Beziehungsmarketing
162
Relationship marketing
162
USA
158
United States
152
Deutschland
148
Advertising
147
Marketing
144
Germany
134
Verkauf
134
Markenführung
127
Brand management
126
Online retailing
123
Online-Handel
123
Selling
123
Online-Marketing
118
Internet marketing
116
Rabatt
109
Rebate
107
Salespeople
100
Verkaufspersonal
100
Ladengestaltung
86
Store design
86
Markenartikel
82
Low-cost strategy
81
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Online availability
All
Undetermined
114
Free
39
Type of publication
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Article
219
Book / Working Paper
62
Journal
1
Type of publication (narrower categories)
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Article in journal
203
Aufsatz in Zeitschrift
203
Aufsatz im Buch
15
Book section
15
Arbeitspapier
11
Graue Literatur
11
Non-commercial literature
11
Working Paper
11
Hochschulschrift
10
Thesis
8
Collection of articles of several authors
2
Collection of articles written by one author
2
Lehrbuch
2
Sammelwerk
2
Sammlung
2
Textbook
2
Bericht
1
Bibliografie enthalten
1
Bibliography included
1
Conference paper
1
Konferenzbeitrag
1
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Language
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English
272
German
9
French
2
Author
All
Kind, Hans Jarle
8
Foros, Øystein
7
Bijmolt, Tammo H. A.
4
Gázquez-Abad, Juan Carlos
4
Natter, Martin
4
Rajagopal
4
Ailawadi, Kusum L.
3
Behe, Bridget K.
3
Breugelmans, Els
3
Faßnacht, Martin
3
Huchzermeier, Arnd
3
Ieva, Marco
3
Nordfält, Jens
3
Pantano, Eleonora
3
Sand, Jan Yngve
3
Ziliani, Cristina
3
Abril Barrie, Carmen
2
Altamirano, Nelson
2
Bauer, Hans H.
2
Bech-Larsen, Tino
2
Bogomolova, Svetlana
2
Capriello, Antonella
2
Chen, Youhua
2
Cheng, T. C. E.
2
Corona, Ramon
2
Corvello, Vincenzo
2
Czerniachowska, Kateryna
2
D'Attoma, Ida
2
Das, Gopal
2
Dewani, Prem Prakash
2
Epstein, Leonardo D.
2
Ertekin, Necati
2
Fildes, Robert
2
Garrido-Morgado, Álvaro
2
Gedenk, Karen
2
González-Benito, Óscar
2
Goodstein, Ronald Charles
2
Grewal, Dhruv
2
Gümüş, Mehmet
2
Hua, Guowei
2
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Institution
All
Kogan Page Ltd. <London>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
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Journal of retailing and consumer services
24
Journal of retailing
13
Journal of business research : JBR
11
European journal of operational research : EJOR
7
International journal of retail & distribution management
7
International journal of production economics
6
The international review of retail, distribution and consumer research
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Domestic commerce series
3
European journal of marketing : EJM
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing research : JMR
3
Journal of promotion management : innovations in planning and applied research
3
Journal of revenue and pricing management
3
Marketing letters : a journal of research in marketing
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
CESifo Working Paper Series
2
CESifo working papers
2
International journal of production research
2
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
2
Journal of advertising research
2
Journal of marketing analytics : JMA
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Manufacturing & service operations management : M & SOM
2
Marketing intelligence & planning
2
Marketing research report
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Psychology & marketing
2
Retailing in the 21st century : current and future trends
2
Strategic corporate communication in the digital age
2
The journal of brand management : an international journal
2
The journal of personal selling & sales management : JPSSM
2
2007 Business & Economics Society International Conference ; Vol. 2
1
A reader in marketing communications
1
Advanced technologies management for retailing : frameworks and cases
1
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Source
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ECONIS (ZBW)
282
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1
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282
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1
Why do stores double coupons?
Allen, Beth Elaine
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000813069
Saved in:
2
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000628118
Saved in:
3
Distribution d'aujourd'hui : le magazine de la promotion des ventes et des techniques commerciales modernes ; le mensuel des fabricants et commerçants dynamiques
Bruxelles : Comité
-
9.1968 -
Persistent link: https://www.econbiz.de/10000445279
Saved in:
4
The retailers : a study in successful marketing and promotion
Ornstien, Edwin J.
-
1976
Persistent link: https://www.econbiz.de/10000042192
Saved in:
5
Single-period inventory model with a delayed incentive option for selling excess inventory
Khouja, Moutaz
;
Vergara, F. Elizabeth
- In:
International transactions in operational research : …
15
(
2008
)
3
,
pp. 359-379
Persistent link: https://www.econbiz.de/10003717207
Saved in:
6
Slotting allowances in China : theory development and regulation formulation strategy
Liu, Xiangdong
;
Shen, Jian
- In:
Frontiers of business research in China : selected …
1
(
2007
)
4
,
pp. 606-621
Persistent link: https://www.econbiz.de/10003759719
Saved in:
7
State-of-the-Art-Betrachtung sensorischer B2C-Empfehlungsfunktionalität im stationären Einzelhandel
Hansen, Torben
;
Loos, Peter
- In:
Mobile und ubiquitäre Informationssysteme - …
,
(pp. 53-66)
.
2008
Persistent link: https://www.econbiz.de/10003737912
Saved in:
8
Do slotting allowances harm retail competition?
Foros, Øystein
;
Kind, Hans Jarle
- In:
The Scandinavian journal of economics
110
(
2008
)
2
,
pp. 367-384
Persistent link: https://www.econbiz.de/10003743136
Saved in:
9
Defensive relationship marketing : avoiding decreasing sales from customers in consumer goods mass markets
Moeller, Sabine
;
Faßnacht, Martin
;
Klose, Sonja
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
2
,
pp. 197-215
Persistent link: https://www.econbiz.de/10003770085
Saved in:
10
Welcome to the new world of merchandising
Friend, Scott C.
;
Walker, Patricia H.
- In:
Harvard business review on retailing and merchandising
,
(pp. 65-83)
.
2008
Persistent link: https://www.econbiz.de/10003778430
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