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The proliferation of loyalty programs is definitely an indicator of their popularity. Loyalty Programs have been around for years and their effectiveness has been the topic of research for decades. A lot of research work has been carried out outside India on the various aspects of these...
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A majority of brick-and-mortar lifestyle retailers in India have adapted firm-level and output-driven measures to … this exhaustive empirical study, we have studied a few select organized brick-and-mortar lifestyle retailers to identify 64 … variables that directly or indirectly determine the returns on investment of a lifestyle retailer, of which we have chosen 16 …
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