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Antecedents of store loyalty among Chinese customers
Chu, Yun; Vásquez Párraga, Arturo; Ma, Jianyu - In: International journal of business 23 (2018) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10011863694
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Supplier relationship marketing practices and small retailer performance in South Africa
Makhitha, KM - In: Cogent business & management 6 (2019), pp. 1-17
The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the performance of small retailers in South Africa (SA). Objectives...
Persistent link: https://www.econbiz.de/10012116755
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The impact of market orientation on Chinese retailers' channel relationships
Chung, Jae-eun; Huang, Ying; Jin, Byoungho; Sternquist, … - In: The journal of business & industrial marketing 26 (2011) 1, pp. 14-25
Persistent link: https://www.econbiz.de/10009007652
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Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing; Bell, Peter C. - In: International journal of production economics 136 (2012) 1, pp. 56-66
Persistent link: https://www.econbiz.de/10009503680
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Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail; Malagueno, Ricardo; Fearne, Andrew P. - In: Industrial marketing management : the international … 95 (2021), pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
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Quality of channel integration and customer loyalty in omnichannel retailing : the mediating role of customer engagement and relationship program receptiveness
Gao, Mengjia; Huang, Lin - In: Journal of retailing and consumer services 63 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012665902
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Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav; Aggarwal, Himanshu; Rani, Rinkle - In: International journal of business information systems : … 23 (2016) 2, pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
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Analysing customer responses to migrate strategies in making retailing and CRM effective
Gupta, Gaurav; Aggarwal, Himanshu - In: International journal of Indian culture and business … 12 (2016) 1, pp. 92-127
Persistent link: https://www.econbiz.de/10011618213
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Supply chain coordination with customer returns and retailer's store brand product
Li, Wei; Chen, Jing; Chen, Bintong - In: International journal of production economics 203 (2018), pp. 69-82
Persistent link: https://www.econbiz.de/10011900244
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World's biggest retailer launches Walmart Plus and customers have their say
Weinstein, Art T.; Anti, Kristen; Ochoa, Esteban - In: The journal of business strategy 43 (2022) 6, pp. 381-390
Persistent link: https://www.econbiz.de/10013455681