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Retail trade
Consumer behaviour
6
Konsumentenverhalten
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USA
5
United States
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Advertising effects
4
Marketing management
4
Marketingmanagement
4
Werbewirkung
4
Advertising
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Firm value
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Marketing
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Unternehmenswert
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Werbung
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promotion
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Absatz
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Beziehungsmarketing
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Bibliometrics
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Bibliometrie
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Brand management
2
Einzelhandel
2
Food retailing
2
Food trade
2
Lebensmitteleinzelhandel
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Lebensmittelhandel
2
Markenführung
2
Psychology of advertising
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Relationship marketing
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Retail assortment
2
Sales
2
Sales promotion
2
Shareholder Value
2
Shareholder value
2
Sortiment
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Theorie
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Theory
2
Verkaufsförderung
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Werbepsychologie
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advertising
2
retailing and wholesaling
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McAlister, Leigh
2
Broniarczyk, Susan M.
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Goodman, Joseph K.
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Griffin, Jill G.
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Krafft, Manfred
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Malthouse, Edward C.
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Venkatesan, Rajkumar
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Verhoef, Peter C.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
2
Help or hinder? : when recommendation signage expands consideration sets and heightens decision difficulty
Goodman, Joseph K.
;
Broniarczyk, Susan M.
;
Griffin, Jill G.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 165-174
Persistent link: https://www.econbiz.de/10009766886
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