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Customer relationship management and the impact of e-coupons on B2C retail markets
Smith, Alan D.; Shock, James R.; Beaves, Robert - In: International journal of business information systems : … 30 (2019) 2, pp. 203-231
Persistent link: https://www.econbiz.de/10012037773
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Analysing customer responses to migrate strategies in making retailing and CRM effective
Gupta, Gaurav; Aggarwal, Himanshu - In: International journal of Indian culture and business … 12 (2016) 1, pp. 92-127
Persistent link: https://www.econbiz.de/10011618213
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Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise; Donnell, Lisa Victoria; Gilmore, Audrey - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
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Towards cross-channel management : strategic, structural, and managerial challenges for multi-channel retail incumbents
Brunner, Felix - 2013
Neue digitale Geräte (bspw. Smartphones, Tablets) ermöglichen es Konsumenten jederzeit und überall das Internet zu nutzen und fördern den Wechsel zwischen verschiedenen Online- und Offline-Kanälen während des Shoppings. Dieser Wandel im Konsumentenverhalten bietet Multi-Channel Händlern...
Persistent link: https://www.econbiz.de/10010256377
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Retail services survival in an economic crisis context
Vega Vázquez, Manuela; Ángeles Oviedo-García, Maria … - In: Services marketing quarterly 35 (2014) 4, pp. 354-371
Persistent link: https://www.econbiz.de/10010465659
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LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat; Kocyigit, Altan; Eren, P. Erhan - In: Marketing intelligence & planning 35 (2017) 4, pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
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Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav; Aggarwal, Himanshu; Rani, Rinkle - In: International journal of business information systems : … 23 (2016) 2, pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
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Einkaufserlebnisse im Handel : theoretische Konzeption und empirische Analyse
Schwertfeger, Marko - 2012
Persistent link: https://www.econbiz.de/10009685425
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Managing Customer Knowledge In Retail Environment
Mukherji, Sourav - 2012
Customer knowledge can be a critical source of competitive advantage in retail business. In this theoretical paper, three sources of customer knowledge are identified in the retail environment, namely customer transactions, customer interactions and customer communities of practice. Lessons for...
Persistent link: https://www.econbiz.de/10013100738